Unlock Growth with Tailored Account Based Marketing Solutions By Smarketers - Premier ABM Company In Bangalore

We are India’s only ITSMA Awarded ABM agency

Award Winning Account Based Marketing Agency in Bangalore

At Smarketers, we excel in empowering companies to tap into global markets using strategic and personalized Account-Based Marketing services. Our mission is straightforward yet impactful: to propel your business towards unprecedented success by harnessing the power of targeted marketing on a global level.

We specialize in designing bespoke account-based marketing solutions crafted to assist you in effectively targeting high-value accounts with precision strategies. Our goal is clear: to guarantee that your business not only attracts customers but also establishes invaluable connections, both locally and globally

Why Choose Smarketers as Your ABM Partner in Bangalore?

At Smarketers, we have an innate understanding of Indian and global business landscape, and our ABM approach is tactfully sculpted to flourish in this environment. Partnering with us will help you in the following aspects:

A Legacy of Digital Expertise

Our skilled and experienced team excels in data analysis, content curation, and digital marketing. We've worked across diverse industries, honing our skills in data analysis, content creation, and digital marketing to provide you with top-notch ABM solutions in Bangalore.

Tailored Strategies, Personalized Impact

Our account based marketing services in Bangalore are not one-size-fits-all. We craft tailored strategies to ensure your message resonates with decision-makers and key stakeholders.

A Track Record of Excellence

Our portfolio showcases a history of triumphant account based marketing campaigns. We consistently deliver tangible results, assisting clients in achieving their specific SLAs and goals while adapting to the ever-changing market dynamics.

Leading with Technology

We take pride in staying at the forefront of technology and data analytics. By leveraging the latest tools and techniques, we ensure your ABM campaigns are always ahead of the curve, in perfect sync with rapidly changing market.

Client-Centric Support

Our commitment to your success goes beyond strategy development. We provide dedicated client support to address your questions, concerns, and evolving needs promptly.

Transparency That Counts

We offer comprehensive reports on the performance of your ABM campaign in Bangalore. So, you can track progress, measure the impact of our services, and make informed decisions to maximize your investments.

Experience Highly Targeted B2B Marketing

At Smarketers, we understand the critical importance of engaging with key decision-makers within your target accounts. Our account based marketing solutions combine cutting-edge technology, data analytics, and personalized content to ensure every interaction with your prospects and customers locally or globally is not just meaningful but highly impactful.

We employ a dual strategy, involving direct outreach and harnessing existing relationships. Whether it’s initiating direct conversations with potential clients or leveraging our extensive network to facilitate valuable introductions, our meticulous approach ensures that your ABM campaigns in Bangalore reach the right audience on the right channels, nurturing and converting leads into loyal customers.

Discover Our Account Based Marketing Services in Bangalore

Strategic ABM (One-to-one): Personalized and highly targeted campaigns for individual accounts, building lasting relationships with decision-makers.
ABM Lite (One-to-few): Scaled-down version of Strategic ABM, offering personalized marketing to a small group of similar accounts.
Programmatic ABM (One-to-many): Scalable and automated ABM, targeting a large group of accounts with similar characteristics using data and technology.

Leverage Our Advanced Account-Based Marketing (ABM) Framework

Unlock the full potential of personalized marketing strategies tailored for high-value accounts with Smarketers’ comprehensive ABM service. Our proven framework ensures targeted engagement, conversion, and lasting customer relationships. Here’s what sets us apart:

Precision ICP Development

Craft a detailed Ideal Customer Profile (ICP) based on insightful demographics, firmographics, and behavior analysis.
KPIs: CCustomer fit score, conversion rates of ICP-aligned leads
Key activities: Customer interviews and data analysis.

Dynamic Intent Data Monitoring

Stay one step ahead by monitoring online behavior and identifying intent signals.
KPIs: Intent score, increase in engagement from high-intent accounts.
Key activities: Utilize third-party tools and analyze web interactions.

Integrated ABM Tech Stack

Rely on a carefully curated ABM tech stack, seamlessly integrated with your CRM and other systems. KPIs: Integration efficiency, tool-specific metrics (e.g., click-through rates). Key Activities: Research, select tools, and integrate with CRM.

Strategic Stakeholder and Buying Committee Profiling

Identify and engage key decision-makers and influencers within your target accounts.
KPIs: Stakeholder mapping and engagement levels with key decision-makers.
Key Activities: Stakeholder interviews, LinkedIn research.

Tailored Content Mapping and Development

Align content with specific buyer journey stages and personalize it for target accounts.
KPIs: Content engagement rates and personalization effectiveness.
Key Activities: Content audit, creation of personalized content.

In-Depth Company and Segment Research

Gain valuable insights about your target companies and industries to tailor your messaging effectively.
KPIs: Account knowledge depth, message resonance with target segments
Key Activities: Market research, competitive analysis.

Consistent Messaging Framework

Develop a compelling and consistent message that resonates across channels.

KPIs: Message consistency across channels, message recall and resonance.
Key Activities: Collaborate with marketing and sales teams.

Proactive In-Market Account Identification

Monitor signals indicating accounts actively in the market for your solution.

KPIs: Number of identified in-market accounts and conversion rates for in-market accounts.
Key Activities: Continuous monitoring of intent data and triggers.

Multi-Channel Campaign Execution

Execute impactful campaigns across various channels, including email, LinkedIn, programmatic ads, and more.

KPIs: Channel-specific engagement rates, cross-channel attribution.
Key Activities: Campaign planning, execution, and monitoring.

Personalized Offline Tactics

Implement offline strategies, such as sending personalized gifts and hosting targeted events.

KPIs: Attendee engagement at events and response rates to offline gifting.
Key Activities: Event planning, gift selection and distribution.

Robust Lead and Account Scoring

Implement scoring systems to prioritize leads and accounts based on engagement.

KPIs: Lead and account scores, sales conversion rates.
Key Activities: Define scoring criteria and integrate with CRM.

Partner with us for a personalized and data-driven approach to ABM success.

ABM Framework

Aspect

ICP Development

Intent Data

ABM Tech Stack

Content Mapping & Personalized Content Development

Company and Segment Research

Creating a Messaging Framework

Identify In-Market Accounts

Multi-channel Campaigns

Offline Gifting and Events

Lead and Account Scoring for Reporting

Description

Define Ideal Customer Profile (ICP) based on demographics, firmographics, and behavior.

Monitor online behavior to identify intent signals indicating interest or consideration.

Identify key decision-makers and influencers within target accounts.

Align content with buyer journey stages and personalize for target accounts

Gather insights about target companies and industries to tailor messaging.

Develop a consistent and compelling message that resonates with the target audience.

Monitor signals indicating accounts are actively in the market for your solution.

Execute campaigns across various channels like email, LinkedIn, programmatic ads, etc.

Implement offline tactics such as sending personalized gifts and hosting targeted events.

Implement scoring systems to prioritize leads and accounts based on engagement.

Key Activities

Customer interviews, data analysis

Utilize third-party tools, analyze web interactions

Stakeholder interviews, LinkedIn research.

Content audit, creation of personalized content

Customer interviews, data analysis

Collaborate with marketing and sales teams

Continuous monitoring of intent data and triggers

Campaign planning, execution, and monitoring

Event planning, gift selection and distribution

Define scoring criteria, integrate with CRM.

KPIs

Customer fit score – Conversion rates of ICP-aligned leads

Intent score – Increase in engagement from high-intent accounts

Stakeholder mapping – Engagement levels with key decision-makers.

Content engagement rates – Personalization effectiveness.

Customer fit score – Conversion rates of ICP-aligned leads

Message consistency across channels – Message recall and resonance.

Number of identified in-market accounts – Conversion rates for in-market accounts

Channel-specific engagement rates – Cross-channel attribution.

Attendee engagement at events – Response rates to offline gifting

Lead and account scores – Sales conversion rates.

Get Personalized ABM Recommendations Connect with Your Ideal Audience and Boost Your Revenue

FAQs

What is Account-Based Marketing (ABM)?

ABM is a strategic approach that prioritizes high-value accounts with personalized marketing campaigns. It provides a cost-effective and targeted method to engage with businesses in thriving market.

How does The Smarketers customize ABM strategies for businesses in Bangalore?

We personalize our ABM strategies to suit the unique requirements of each client, taking into account the distinct market dynamics in Bangalore. Leveraging data-driven insights and industry expertise, we create highly tailored campaigns to target your local and global audience.

What types of businesses can benefit from ABM services?

ABM is adaptable and beneficial for a wide range of businesses, from startups to established enterprises. Any business aiming to target specific high-value accounts can reap the benefits of our ABM services.

How long does it typically take to see results from an ABM campaign?

The timeframe for results may vary based on factors such as campaign complexity and specific goals. However, many of our clients in Bangalore have experienced noticeable improvements in lead generation and conversion rates within a few months.

Is Smarketers limited to Bangalore, or do you provide ABM services to clients outside the city?

We offer ABM services to clients across multiple cities in India. Our strategies can be adapted to various markets to meet the specific needs of businesses outside of Bangalore.