Do content writers really need to think about SEO?

content writing with seo

As a critical tool in your arsenal, SEO allows you to rank your website or promote it on popular search engines. As an organic way to drive traffic to your website, it offers astounding benefits. 

There is often enormous pressure for unique SEO content writing. It leads to writers having to prioritize SEO instead of allowing room for creativity. Analyzing the current trends around digital marketing, and prioritizing SEO over quality content, depends on each post’s context and relevance. 

How technical do we get?

SEO is more nuanced than people realize. Despite involving only plain text, it allows the page and the website to be ranked highly on search engines, based on a few optimized keywords.  

A cursory glance will show that SEO content writing involves the density of keywords, backlinks, the words in the title, metadata, and other elements. An in-depth analysis of SEO is much more complex and consists of more entities than just plain text. 

SEO text alone isn’t enough to get your website to be ranked highly on search engines. It needs to be accompanied by an image, video, and other media file optimization. Most people don’t realize that website architecture plays a critical key role in SEO. 

Professional content writers possess the writing, and creative skills required to reach the target demographic. Colours, textures, and media are relevant to the storytelling aspect. In the context of SEO, this means that any content on your website needs to be of high quality and completely free from plagiarism to drive traffic quickly. 

When you start, it is essential to take on the creative and artistic approach more than the technical framework of SEO content writing to build traffic. It boils down to having unique and original content on your website that your target audience loves to read and keeps them coming back. 

Content Writing and SEO 

The two are mutually exclusive. Original, high-quality content needs to be present for SEO. SEO, despite the absence of quality content, search engine ranking won’t help. 

The content writer needs to work without focusing on SEO to develop simple, articulate, and user-friendly content. Without content, there is no SEO. 

When it comes down exclusively to SEO content writing, content writers need to focus on the specific keywords, title, subtitles, meta description, etc. required for SEO. 

It will improve the reach and make the content available to many people with free advertisement and promotion on Google. 

Why is SEO important?

Optimizing your website content, including text and media, ensures search engine algorithms index web pages in order of relevance to search queries. It dictates where your website is placed on its index and enables a higher number of views. For a higher ranking on search engines, your content needs to be more visible to the algorithms. The higher a page or content ranks, the more traffic it receives. 

Both SEO and content writing are equally important and necessary for generating traffic. Original and enticing content will bring users to your site while SEO tactics allow it to rank on search engines. 

How much is too much?

The content writer needs to, at the very least, consider the text aspect of SEO for the site to rank highly in the search engine index. It is necessary and highly beneficial. 

Focusing exclusively on creating content for SEO can severely limit the reach and tonality. 

In most cases, the content writer will be able to work on the nuances of SEO within the text material. However, when it comes to other aspects of SEO, such as the various media present and the website itself, you should look to hire a professional SEO expert to get the best reach for your website.

It is entirely possible to have the content writer work in the bare minimum SEO requirement based on the context and industry. A professional SEO expert can help to review the content and give the writer suggestions and recommendations. 

Allowing the professional SEO expert to handle the various other tasks required to get your website high ranked is your best bet. It will enable streamlining of the process necessary to generate creating high traffic to your website.

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