Leading B2B Marketing Agency in India Honored for AI-Driven Marketing Excellence and Marketing Automation Innovation
Hyderabad, Telengana India — The Smarketers, a premier B2B marketing agency in India specializing in AI-powered marketing solutions, has been named a winner in two categories at the prestigious 16th Web Excellence Awards. The agency received top honors for its transformative work with ISP Schools in the Marketing Automation category and Exotel in the AI-Driven Marketing category.
The Web Excellence Awards celebrate outstanding achievement in web design, development, and digital marketing, recognizing the finest online work from around the globe. This year’s competition was exceptionally competitive, drawing 740 submissions from 17 countries across five continents, including entries from Armenia, Australia, Austria, Canada, Germany, Greece, India, Mexico, Poland, Serbia, Switzerland, United Arab Emirates, United Kingdom, and the United States.
Award-Winning Projects:
ISP Schools – Marketing Automation Winner
The Smarketers supported ISP Schools in driving efficient HubSpot workflows which transformed their traditional marketing approach into a data-driven, intelligent operation. The project involved streamlined CRM usage, aligning sales and marketing teams, optimizing lead and prospect workflows, and utilizing advanced AI-driven lead scoring with predictive models. These innovations significantly increased qualified leads and enrollment rates while providing deeper insights into audience behavior and enabling personalized engagement at scale.
Exotel – AI-Driven Marketing Winner
For Exotel, a cutting-edge communication technology company, The Smarketers leveraged marketing automation to drive measurable ROI through enhanced customer engagement. The project featured HubSpot onboarding and automations, streamlined CRM processes, sales and marketing alignment, optimized workflows, and advanced lead scoring models. These automation-driven strategies reduced manual tasks, improved efficiency, and enabled Exotel to scale personalized engagement while driving substantial business growth.
“Being recognized with two wins at the Web Excellence Awards is a tremendous honor for our team,” said Enoch Pakanati, CEO at The Smarketers. “These awards validate our commitment to integrating AI and marketing automation to deliver transformative results for our clients. Both ISP Schools and Exotel demonstrate how intelligent, data-driven marketing can create measurable impact and sustainable growth.”
The Smarketers specializes in integrating AI-powered tools to transform traditional marketing into intelligent operations. The agency’s expertise spans marketing automation, CRM optimization, sales and marketing alignment, lead scoring, and predictive analytics, enabling clients to make smarter decisions and achieve exceptional results.
For more information about The Smarketers’ award-winning work, visit their Web Excellence Awards directory page at https://we-awards.com/entrant/the-smarketers/
About The Smarketers
The Smarketers is India’s leading B2B marketing agency that specializes in AI-powered marketing solutions and marketing automation. The agency helps businesses transform their marketing operations through data-driven strategies, advanced technology integration, and measurable ROI-focused campaigns. For more information, visit https://thesmarketers.com/
About the Web Excellence Awards
The Web Excellence Awards honor exceptional talent and achievement in web design, development, and digital marketing. The awards celebrate the very best of the web, recognizing those who demonstrate excellence across all aspects of online work. Now in its 16th year, the competition attracts submissions from around the world.
Media Contact:
Sri Krishna Kotha
Director – Strategy and Delivery
The Smarketers
krishna@thesmarketers.com
+91 8019834578
