Connecting the Dots: Aligning Healthtech Product Design and Marketing for the C-Suite
Over the past two years, the healthtech industry has gained traction as the world dealt with the effects of the COVID-19 pandemic. Indeed, the healthtech …
Blogs
Inbound & Account-Based Marketing: Understanding the Connection
For a long time, B2B marketers have used inbound and account-based marketing strategies separately to reach their target audience. However, if marketers solely focus on …
Making the Most of HubSpot Integrations in 2023: A Complete Overview
Are you still struggling with multiple task-specific tools and applications to complete one project? Plugging data from one system to another, accessing analytics from multiple …
The Importance of User Experience in HealthTech Products
Table of Contents If the COVID-19 pandemic has taught the world anything, the most important lesson would be that the healthcare industry must ramp up …
ABM and Sales Enablement: Boosting B2B Sales and Marketing
Account-based marketing (ABM) and sales enablement are two crucial strategies for B2B businesses looking to maximize revenue and minimize wastage of marketing efforts. ABM focuses …
Understanding the Role of Workflows in Hubspot Marketing Automation
Marketers juggle multiple operations on a daily basis. Identifying and tracking valuable leads, nurturing them via meaningful content (emails, personalized messages, campaigns, etc.), and making …
B2B Marketing Strategies 2023: An Out-of-the-Box Approach
Any online marketing strategy will routinely involve search engine optimization, search engine marketing, social media marketing, and primitive content marketing. B2B marketing strategy is no …
Boost HealthTech Marketing With Automated Solutions
Traditional marketing hasn’t been able to adapt to changes quickly enough for today’s evolving healthcare landscape. Due to its reliance on conventional tools such as …
Emerging HealthTech Marketing Channels
The global virtual healthcare market revenue is predicted to reach $285.7 billion by 2027, underlining the massive growth in telehealth and telemedicine. Addressing key challenges …
How Manufacturing Companies Can Leverage SEO to drive leads and new revenue opportunities
Anyone browsing through a search engine like Google or Bing is most tempted to click on the first few links on the SERPs (search engine …
