Understanding and Operationalizing Account-Based Marketing (ABM)
Introduction: The Rise of ABM Account-based marketing (ABM) has become prominent in recent years as companies seek more effective and efficient ways to engage their …
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Leveraging Marketing Analytics: Measure The Impact of Your Marketing Campaigns
In the dynamic realm of marketing, characterized by rapid campaign launches and ever-shifting consumer preferences, a distinguishing factor sets apart the frontrunners: the adept utilization …
10 Strategies Manufacturers Can Implement Via Marketing To Drive Revenue Growth
Introduction Harnessing the power of marketing is crucial for manufacturers looking to stay competitive in today’s fast-paced business landscape. However, many manufacturers struggle with implementing …
Decoding The ABM Dynamics: Services-based Vs. Product-based Organizations
Does one size fit all when it comes to ABM strategies across B2B product and service organizations? Think again. While product and services firms might …
Generative AI Revolutionizing Sales And Marketing In 2023 and Beyond
What is Gen AI? What does Gen AI mean for Marketing and Sales? 12 Ways Gen AI is Revolutionizing Marketing and Sales Using Gen AI …
How Generative AI can transform your GTM strategy
With ChatGPT’s popularity soaring, generative AI is the latest obsession for thought leaders and winning organizations seeking to push the boundaries of disruptive technologies. Whether …
Top 6 Strategies to Speed Up the Sales Cycle while Marketing Your Healthtech Product
The healthtech space has witnessed a massive boom in the past few years. In an interview conducted by consulting giant Deloitte, interviewees said, “We believe …
What’s the hype around HubSpot AI tools – Content Assistant & ChatSpot? Here’s what we found out!
Table of contents And when it comes to navigating this brave new frontier, HubSpot is the trusted partner that paves the way to success. Cambridge-based …
Connecting the Dots: Aligning Healthtech Product Design and Marketing for the C-Suite
Over the past two years, the healthtech industry has gained traction as the world dealt with the effects of the COVID-19 pandemic. Indeed, the healthtech …
Inbound & Account-Based Marketing: Understanding the Connection
For a long time, B2B marketers have used inbound and account-based marketing strategies separately to reach their target audience. However, if marketers solely focus on …
