Did you know that lead generation is the third most crucial metric used when measuring the effectiveness of content marketing strategies? No wonder demand generation …
B2B lead generation is integral to a robust marketing strategy, serving as the lifeblood that fuels business growth. It involves identifying and nurturing potential customers …
B2B marketing has radically transformed in recent years. Today, where information is easily accessible, potential buyers have unprecedented access to product knowledge through a quick …
The customer is king, and maintaining effective customer relations is an art. Businesses of all sizes are looking for better ways to manage customer relationships. …
Table of Contents: Rapidly rising technology, ever-changing customer demand, SaaS market penetration, technology adoption, increasing competition, etc., are some of the significant challenges SaaS companies …
22% of the leading marketers want to prioritize sales expansion and increasing revenue in 2023. The essential characteristic of B2B demand generation is an in-depth …
Table of Contents Introduction What is Marketing Maturity? What Does Marketing Maturity Mean for B2B Marketing? B2B Marketing Maturity Levels Five Aspects of B2B Marketing …
The past couple of years have been quite challenging for B2B marketers as it was impossible to access traditional lead generation channels like in-person meetings, …
Picture this. It’s 2019. Your business development and sales executives spend the majority of their time chasing potential clients, waiting for appointments, and trying to …
Change management, when starting account-based marketing (ABM) in your organization, is not just about adopting a different set of strategies. It’s about developing a whole …
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