Decoding The ABM Dynamics: Services-based Vs. Product-based Organizations
Does one size fit all when it comes to ABM strategies across B2B product and service organizations? Think again. While product and services firms might …
Blogs
Generative AI Revolutionizing Sales And Marketing In 2023 and Beyond
What is Gen AI? What does Gen AI mean for Marketing and Sales? 12 Ways Gen AI is Revolutionizing Marketing and Sales Using Gen AI …
How Generative AI can transform your GTM strategy
With ChatGPT’s popularity soaring, generative AI is the latest obsession for thought leaders and winning organizations seeking to push the boundaries of disruptive technologies. Whether …
Top 6 Strategies to Speed Up the Sales Cycle while Marketing Your Healthtech Product
The healthtech space has witnessed a massive boom in the past few years. In an interview conducted by consulting giant Deloitte, interviewees said, “We believe …
What’s the hype around HubSpot AI tools – Content Assistant & ChatSpot? Here’s what we found out!
Table of contents And when it comes to navigating this brave new frontier, HubSpot is the trusted partner that paves the way to success. Cambridge-based …
Connecting the Dots: Aligning Healthtech Product Design and Marketing for the C-Suite
Over the past two years, the healthtech industry has gained traction as the world dealt with the effects of the COVID-19 pandemic. Indeed, the healthtech …
Inbound & Account-Based Marketing: Understanding the Connection
For a long time, B2B marketers have used inbound and account-based marketing strategies separately to reach their target audience. However, if marketers solely focus on …
Making the Most of HubSpot Integrations in 2023: A Complete Overview
Are you still struggling with multiple task-specific tools and applications to complete one project? Plugging data from one system to another, accessing analytics from multiple …
The Importance of User Experience in HealthTech Products
Table of Contents If the COVID-19 pandemic has taught the world anything, the most important lesson would be that the healthcare industry must ramp up …
ABM and Sales Enablement: Boosting B2B Sales and Marketing
Account-based marketing (ABM) and sales enablement are two crucial strategies for B2B businesses looking to maximize revenue and minimize wastage of marketing efforts. ABM focuses …
