Smarketers Is A 2022 Clutch Top Marketing Agency In India
The Smarketers have pioneered Account-Based Marketing across India and APAC for large enterprises. We also specialize in B2B inbound marketing to further expand our capabilities …
Sales Strategy & Selling Techniques
Marketing-Sales Service Level Agreements (SLAs): Why You Need Them & How to Create One
The Necessity of Marketing-Sales Service Level Agreements (SLAs) Instituting a comprehensive Service Level Agreement (SLA) between Sales and Marketing is vital to establish mutual accountability …
Why Sales Enablement is key to Unlocking a Successful ABM strategy
In typical lead generation models, marketing and sales work collaboratively as a relay team. Marketing increases the number of leads being generated, nurtures them, and …
How to Create Personalized Content at scale for ABM
My colleagues decided to send a note to each of our clients this Christmas, telling them how they contributed to our success and wishing them …
How to Comply With Email Marketing and SPAM Regulations in Different Countries
Imagine you were hosting an exclusive private party for your family and suddenly you see a line of hawkers, and vendors gatecrash into your event …
Important KPIs Every Sales Manager Should Keep Track in 2018.
Boardroom discussions, monthly review meetings, and annual appraisals—all revolve around the use of Key Performance Indicators (KPIs) to evaluate the effectiveness of a process, person, …
Manufacturing Marketing: Driving Sales with a Digital Strategy
If you are in the manufacturing sector and working without including digital marketing in your marketing mix, then there is a huge gap that you …
How to effectively shorten a B2B sales cycle?
The findings of the 2017 Demand Gen Report reveal that B2B buyer’s journeys are becoming longer and more complex. When asked about the purchase cycles, …
5 Reasons to Learn About Different Industries (And How You Can Do It)
I never knew watching Television channels like Discovery or National Geographic Channel could come to great use in my sales career. Back in 2013, I …
A Beginners Guide for IT Services Orgs To Increase Sales By 25%!
Take an abstract question, ‘How do you intend on boosting your IT Services organization’s leads?’. Irrespective of one’s experience in the services business world, 92% …
