Thesmarketers

Recession-proof Your Healthtech Company With Effective Marketing Strategies

Our comprehensive marketing suite comprises ABM Marketing, Inbound Marketing, Content Marketing, and MarTech Management – all designed to help HealthTech companies grow their businesses.

Healthtech Disruption Is Here - Are You Prepared For It?

The global digital health market is fast expanding with numerous emerging tech value pools. By 2024, the market for technologies in every value pool is projected to grow annually by 8%.

New opportunities are created as the healthcare industry grows, inviting increased competition.

Since HealthTech is a niche with multiple stakeholders involved in decision-making, creating customized marketing/sales strategies and content for individual buyer personas is crucial. You must know the right ways to leverage healthcare software and healthcare SaaS tools. This is where our expertise can benefit you.

Our expert Smarketers are well-versed in the nitty-gritty of ABM, Inbound, and Content Marketing. Thus, we can design stellar campaigns to attract distracted buyers, close high-value account deals, and boost your ROI.

We are best suited for Health Tech providers that are:

Unclear on how to position their brand, product, and services.
Having difficulty reaching the right audience at the right time and place.
Struggling to keep up with the evolving industry, customer behavior, and expectations.
Unable to figure out the right marketing mix that delivers maximum ROI.
Looking for a partner experienced with complex healthcare challenges like HIPAA, MRM, and more.

Amplify Your Marketing Investments With The Right Approach

Target the right customers at the right time with innovative strategies

It is possible to attract the attention of the right stakeholders with proper marketing and sales alignment. Our comprehensive and data-driven inbound approach involves strategic lead nurturing, marketing audit to identify gaps, setting benchmarks for actionable goals, and identifying key buyer personas to attract, engage, and delight.

Align Sales & Marketing to target different buyer personas and reduce your sales cycle

The first tenet of our ABM strategy is to align your sales and marketing wings for harmonious business growth. We evaluate your needs and goals and identify the attributes of high-value accounts for maximizing your ROI. The next step is to perform market research to gain in-depth insights into high-priority accounts for customizing campaigns and messaging.

Generate HIPAA-compliant content

HIPAA compliance is a must for all healthcare and HealthTech organizations. We understand the privacy concerns and mandates of the regulation, and our experts constantly learn about the latest developments in regulations. Rest assured, all our content marketing efforts are industry compliant.

Streamline MarTech management and get performance insights via Precise Reporting

We will help you leverage smart tactics to streamline your MarTech management for optimized outcomes. Precise reporting and real-time analytics will enable you to monitor and measure campaign performance.

Amplify Your Marketing Investments With The Right Approach

Target the right customers at the right time with innovative strategies

It is possible to attract the attention of the right stakeholders with proper marketing and sales alignment. Our comprehensive and data-driven inbound approach involves strategic lead nurturing, marketing audit to identify gaps, setting benchmarks for actionable goals, and identifying key buyer personas to attract, engage, and delight.

Align Sales & Marketing to target different buyer personas and reduce your sales cycle

The first tenet of our ABM strategy is to align your sales and marketing wings for harmonious business growth. We evaluate your needs and goals and identify the attributes of high-value accounts for maximizing your ROI. The next step is to perform market research to gain in-depth insights into high-priority accounts for customizing campaigns and messaging.

Generate HIPAA-compliant content

HIPAA compliance is a must for all healthcare and HealthTech organizations. We understand the privacy concerns and mandates of the regulation, and our experts constantly learn about the latest developments in regulations. Rest assured, all our content marketing efforts are industry compliant.

Streamline MarTech management and get performance insights via Precise Reporting

We will help you leverage smart tactics to streamline your MarTech management for optimized outcomes. Precise reporting and real-time analytics will enable you to monitor and measure campaign performance.

Our HealthTech
Marketing Stack -

Account Based Marketing

Our goal is to help you land high-value clients via customized ABM strategies. By identifying your target audience, we use Account Intelligence to gain deeper insights for pitching the right solutions to key decision-makers in each account.

Inbound Marketing

Our Inbound strategy includes various proven marketing solutions for B2B businesses, such as SEO, content marketing, social media marketing, email marketing, paid digital advertising, and marketing automation. Together, these tools boost operational efficiency, promising better results and a higher ROI.

Content Marketing

Using data-based insights, we create meaningful content to engage your target audience at every stage of their buying journey. Be it educational or thought-leadership content, we deliver credible information to increase customer-brand interaction across channels.

MarTech management

We offer the complete suite of MarTech Integration Services ranging from Marketing Automation, ABM, CRM, CMS, Data Management, Webinar/Event Tech Management to Intent Data.

Our HealthTech
Marketing Stack -

Account Based Marketing

Our goal is to help you land high-value clients via customized ABM strategies. By identifying your target audience, we use Account Intelligence to gain deeper insights for pitching the right solutions to key decision-makers in each account.

Inbound Marketing

Our Inbound strategy includes various proven marketing solutions for B2B businesses, such as SEO, content marketing, social media marketing, email marketing, paid digital advertising, and marketing automation. Together, these tools boost operational efficiency, promising better results and a higher ROI.

Content Marketing

Using data-based insights, we create meaningful content to engage your target audience at every stage of their buying journey. Be it educational or thought-leadership content, we deliver credible information to increase customer-brand interaction across channels.

MarTech management

We offer the complete suite of MarTech Integration Services ranging from Marketing Automation, ABM, CRM, CMS, Data Management, Webinar/Event Tech Management to Intent Data.

Smarketers Free Resource

THE SMARKETERS HELPS
JOSH SOFTWARE GENERATE
300% ROI IN 7 MONTHS

Kickstart your ABM

WHAT SETS US APART?

We are an experienced team of creative, analytical, and business-oriented Smarketers who are extremely passionate about what we do. SMBs as well as Fortune 500 tech companies trust us with their marketing, and for good reason. We were recognized by ITSMA in 2019 for Marketing Excellence in ABM and by Clutch as a leading B2B agency in India.
Read the Success Stories
We are in the business of building bridges, we close the gap between your sales and marketing teams, and between your Inbound and Account-Based Marketing (ABM) approaches. Our unique integrated B2B strategy is one of a kind in the industry and is based on extensive experience — it also works very well to bridge the gap in your pipeline between prospects and customers.
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We focus on measurable KPIs right from the start of every project. Despite the fact that all our initiatives are structured for the long-term, we also focus on measuring and ensuring day-to-day success and ROI. Our ability to remain flexible and nimble allows us to pivot as needed to ensure that every dollar spent yields results.
Meet the Smarketers
Are you looking for ways to elevate your growth marketing efforts?

SCHEDULE A FREE 30-MINUTE ANALYSIS OF YOUR MARKETING INITIATIVES WITH A SENIOR SMARKETER.

WORDS FROM OUR CLIENTS

What I value most about The Smarketers team is they are very knowledgeable about B2B and Account-Based Marketing. I also find them to be very collaborative and responsive.
Adam Turinas - CEO
HealthLaunchPad
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