Inbound marketing tactics generate 54% more leads than traditional marketing while costing 61% less on average.
Inbound marketing is all about connecting with your prospects where they are in a meaningful way, rather than with interruptive marketing messages.
We help you leverage the inbound methodology to attract the right kind of prospects to your business and through strategic lead nurturing, convert them into delighted customers and forever brand loyalists.
A beginner's guide to building an inbound machine that churns out high-quality leads.
Inbound Strategy
Buyer Persona
Using intent data and secondary research, we will create your Buyer Personas. This will include insights on how and where to communicate with each persona and recommend tactics tailored to them.
Search Engine Optimization (SEO)
Using search engine analytics and intent data, we identify the top keywords being used by your prospects. The keywords will then be used to optimize existing content and create new web content, with the ultimate objective of ranking higher on search engines for relevant search terms.
Content Marketing
Social Media Marketing
Email Marketing
Paid Digital Advertising
Marketing Automation
Based on a thorough understanding of your goals, business, and target audience, we create a customized inbound strategy with a detailed plan of action to achieve the results you need.Using intent data and secondary research, we will create your Buyer Personas. This will include insights on how and where to communicate with each persona and recommend tactics tailored to them.
Using search engine analytics and intent data, we identify the top keywords being used by your prospects. The keywords will then be used to optimize existing content and create new web content, with the ultimate objective of ranking higher on search engines for relevant search terms.
Our highly talented in-house content writers will get the inbound machine rolling by creating engaging content for your brand, ranging from ebooks, guides, infographics, videos, podcasts, whitepapers, case studies, website pages, slideshows, presentations, and so on.
Social media marketing when done right allows businesses access to millions of users and numerous engagement opportunities. Based on your industry and target audience, we will identify the right mix of social platforms to engage your prospects on and craft specific strategies to do so.
We use email campaigns to create an ongoing dialogue with prospects and accelerate the buyer’s journey through the pipeline using contextual newsletters, multi-touchpoint emails, drip campaigns, and more.Reach customers where they are, increase traffic, brand awareness, and conversions by placing paid ads on platforms where they spend most of their time. We take over end-to-end paid advertising execution and ensure that it is aligned with your overall inbound strategy.Marketing automation can help significantly shorten the sales cycle by showing prospects the right message at the right time. We build automated workflows based on data gathered from website visitors to send contextual messages at the right time using tools like HubSpot. Account Selection & Buyer Research and Insights
Account Research & Buyer Insight
Content Strategy & Development
Execution Experimentation & Optimization
Marketing Tech Stack Integration
Account Scoring & Reporting
ABM Consulting
ABM Training & Workshops
We are an experienced team of creative, analytical, and business-oriented Smarketers who are extremely passionate about what we do. SMBs as well as Fortune 500 tech companies trust us with their marketing, and for good reason. We were recognized by ITSMA in 2019 for Marketing Excellence in ABM and by Clutch as a leading B2B agency in India.
We are in the business of building bridges, we close the gap between your sales and marketing teams, and between your Inbound and Account-Based Marketing (ABM) approaches. Our unique integrated B2B strategy is one of a kind in the industry and is based on extensive experience — it also works very well to bridge the gap in your pipeline between prospects and customers.
We focus on measurable KPIs right from the start of every project. Despite the fact that all our initiatives are structured for the long-term, we also focus on measuring and ensuring day-to-day success and ROI. Our ability to remain flexible and nimble allows us to pivot as needed to be certain that every dollar spent yields results.
We are an experienced team of creative, analytical, and business-oriented Smarketers who are extremely passionate about what we do. SMBs as well as Fortune 500 tech companies trust us with their marketing, and for good reason. We were recognized by ITSMA in 2019 for Marketing Excellence in ABM and by Clutch as a leading B2B agency in India.
We are in the business of building bridges, we close the gap between your sales and marketing teams, and between your Inbound and Account-Based Marketing (ABM) approaches. Our unique integrated B2B strategy is one of a kind in the industry and is based on extensive experience — it also works very well to bridge the gap in your pipeline between prospects and customers.
We focus on measurable KPIs right from the start of every project. Despite the fact that all our initiatives are structured for the long-term, we also focus on measuring and ensuring day-to-day success and ROI. Our ability to remain flexible and nimble allows us to pivot as needed to be certain that every dollar spent yields results.
A beginner's guide to building an inbound machine that churns out high-quality leads.
