100% Data Retention: Smarketers’ GA4 migration for AsterDM Healthcare ensured zero data loss and seamless tracking continuity across 10 sites.

GA4’s custom event tracking enabled AsterDM Healthcare to capture and analyze granular data points, providing valuable insights into user behavior, engagement, and conversions across their ten websites.

The implementation of separate GA4 properties for each website empowered AsterDM Healthcare to evaluate the performance and impact of each medical specialty or service individually. This facilitated targeted marketing strategies and optimized resource allocation.

We developed customized Looker Studio templates that allowed AsterDM Healthcare’s marketing team to easily access historical data and interpret the segmented data for each website. This simplified reporting and decision-making processes, enabling more informed marketing strategies.

By migrating to GA4 well in advance of the Universal Analytics sunset, AsterDM Healthcare positioned themselves to leverage the full potential of GA4’s advanced features and continued development. They can adapt to future changes in the analytics landscape seamlessly, ensuring a future-proof analytics infrastructure

To ensure efficient and effective tracking, we implemented a best practice tagging solution through Google Tag Manager (GTM). By following industry standards and guidelines, we optimized the tagging implementation process, ensuring that all relevant events and data points were correctly tracked in GA4. This solution streamlined the tracking process and provided a solid foundation for accurate and reliable data collection.

Throughout the migration process, we ensured zero data loss for AsterDM Healthcare. By meticulously planning and executing the migration, we successfully transferred all historical data from Universal Analytics to GA4. This ensured continuity in data tracking and analysis, allowing for seamless comparisons and insights.

To ensure parity and consistency between GA4 and Universal Analytics, we conducted a thorough comparison of key metrics. This analysis involved cross-referencing and validating data points between the two analytics platforms. By ensuring that the metrics aligned closely, we provided AsterDM Healthcare with confidence in the accuracy and reliability of their GA4 data, allowing for informed decision-making based on consistent data insights.