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Smarketers Delivers an In-Person Event To Help A SAP Partner Generate New Opportunities

ABOUT THE CLIENT

Motive Minds is an SAP and Salesforce partner. As a technology consulting firm, Motive Minds delivers business value to customers and creates unique customer, employee, and supplier experiences using technology. It provides integrated value offerings grouped under Business Value Discovery, Business Value Creation, and Business Value Sustenance. Motive Minds majorly focuses on transforming enterprises.

Objective

Motiveminds, in collaboration with SAP, approached The Smarketers to organize an in-person event at Taj Malabar, Kochi and gave the target persona to be used for the outreach. The goal was to attract target audiences from Kochi to attend the event.

Challenges

  • Time Constraint
  • Availability of a limited database for the Kochi region
  • Arranging gifts and other items to reach the venue before the event date.
  • Similar events were happening in the city on the same day. It was essential for us to make sure that people who registered would attend the event.
  • With restricted database availability, The Smarketers team had to develop new ways to reach prospects.
success-stories_motive-minds-event-3rd_vertion_2-min.png
success-stories_motive-minds-event-3rd_vertion_1-min.png

OUR APPROACH

The Smarketers team created and filtered the database. The team used various methods and tools to capture the appropriate contacts of HR and Business Leaders.

We developed personalized and customized messages for different channels.

The team worked on an effective outreach plan that included ads, emailing, LinkedIn, Warm Calling, and sending out invites.
Our graphic designers designed digital creatives for social media campaigns, banners, standees, invitations, entry pass, and other event-related deliverables.
Our team designed and developed a landing page for promoting the event and capturing registrations.
The LinkedIn event page was built to capture the registrants directly from LinkedIn.
Gift hampers were arranged and ensured they reached the venue before the start of the event.
We created content for posts, captions, videos, and landing pages.

Moderated and managed the event end to end, including AVs, Audio, F&B, and welcome desk.

Results

New opportunities created

Over 99 Registrations

Over 85 RSVP

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Smarketers LLP,
1st Floor, WeWork,
Rajapushpa Summit,
Nanakramguda Rd,
beside Kapil Towers, Financial District, Manikonda Jagir,
Hyderabad, Telangana 500032

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