Smarketers' Expertise Empowers Perspectium’s, Traffic and Keywords
About Perspectium
Perspectium is a data integration and synchronization tool offered as a SaaS solution for ServiceNow users. It recognizing the importance of fortifying their online presence to reach a wider audience and stay ahead of competitors. To achieve their goals, they sought the expertise of a trusted marketing partner, and they turned to us, The Smarketers, to drive SEO, Web Design, and Development activities.
Key Challenges
Perspectium’s website lacked visibility in search engine rankings, and they were missing out on valuable opportunities to engage with their target audience.
Perspectium chose The Smarketers as their digital marketing partner for several compelling reasons.
Improve Traffic & Organic Visibility
Website Revamp Goals
- Create a search-friendly website
- Maximize visibility
- Improve user experience
- Increase website visitors
SEO Strategy
- Develop an integrated site-wide keyword strategy
- Uncovering user intent and Organizing the site’s content
- Create URL strategy to take advantage of established value
- Remove and merge sections of the old website to support keyword strategy
- Post website launch, SEO monitoring to fix issues
Website Revamp Takeaway - SEO First Approach
- SEO first approach and website maintenance goes hand-in-hand
- Site architecture and content development is key to improving visitor experience and SEO
- A URL strategy can help with SEO, user experience, and boost current marketing incentives
Results
97.02%
Increased Website Traffic
122.68%
Increased NewUsers
80%
Increased Mobile Speed
Increase Traffic by 66.52%
Website Improvements Objectives
- Improve traffic from Organic Search
- Improve ranking for main keywords
- Build global awareness
SEO Strategy
- Long-tail keyword research
- Targeted keywords – topic creation
- Optimizing the site for mobile & desktop
SEO Maintaince Takeaway
- Long-tail keywords have amazing benefits including increased search volume, higher click-through-rate, higher conversion rate, easier and quicker ranking.
- We’ve all heard mobile is the ‘next big thing’ and it is here to stay, so it’s no big secret that website owners need to think about mobile users as well.
- Structuring a website is indeed a crucial element of SEO as it helps to generate more traffic and receive more internal links
66.52%
Increase in Organic Traffic
25
Targeted keywords in top 10
Driving Traffic
- It’s very important that we do constant content updates. They Really Help!!
- Performing a technical audit improves the overall growth of a website. It is done to make a website flawless and more search engine friendly
- Content outreach and social media sharing ensures direct visibility of your content and developing valuable relationship in the process
- Constant flow of fresh content keeps your community engaged, more indexing, and helps the website to rank well in search engines
Results
97.02%
Increased Website Traffic
122.68%
Increased NewUsers
80%
Increased Mobile Speed
Traffic Increase Through Blogs
Website Improvements Objectives
- Improve traffic from Organic Search
- Improve ranking for main keywords
- Build global awareness
SEO Strategy
- Long-tail keyword research
- Targeted keywords – topic creation
- Optimizing the site for mobile and Desktop
SEO with Blogging
- Create a blog strategy to focus on solving customers pain points to increase qualified traffic.
Blogging SEO Strategy
- Post Blogs relating to industry questions and the targeted keywords
- Including keywords in content that target audience search
- Adding call-to-action (CTA) in each blog
- Providing internal linking to different relevant blogs
- Promote across social platforms
- Repurposing the content in different ways
Blogging SEO Takeaway - Use Better CTA's
- CTA is critical
- If you write blogs that are relevant to your audience, it will give you an opportunity to drive back traffic to your website.
- Quality content is great, but it won’t improve your SEO efforts if relevant keywords are absent.
- CTA’s are so powerful that conversions, revenue, business, and profit rely on it.
- Even though there are many ways to promote content none of them are as good as social media platforms.
Results
97.02%
Increased Website Traffic
122.68%
Increased NewUsers
66.52%
Increased Mobile Speed
Rank for Competitive Keywords in Just 5 Weeks
Technical SEO Objectives
- To get a first page ranking for competitive keywords
SEO with Blogging
- Link Building Activities (Off Page Submissions)
- Blog Creation & Submissions
- PPT Submissions
- A thorough technical, technical optimization, and recurring audits to find out new and existing problems
- Detailed keyword research
- Content audit to find out keyword rankings of the content
- Steady blog publishing
- Off-site audit to find out noteworthy content to get quality backlinks to increase domain authority and get a better ranking
Blogging SEO Takeaway - Conduct Audits
Technical audit
Link building, content creation, content distribution, graphic design, etc is vital to successful SEO. But, all these “front end” SEO tactics won’t work if the “back-end” isn’t optimized. A basic technical audit includes finding broken links, proper usage of H1/H2/H3 tags and bolded words. It also extends into territory of servers, IP addresses, DNS services, web hosting, and all other kinds puzzling hi-tech terms
Technical optimization
If there are on-site factors hindering your SEO efforts, technical optimization is a must
Recurring audits
It will help you track your progress and whether your efforts are paying off
Offsite audit
It is the activities you do on your website to improve your ranking like manual link building, social media marketing, and guest blogging which will get a reference to your website in different places of the web
Keyword research
Keyword research is figuring out what the people are looking for in order to be at the right place, at the right time, with the right content. It should always be an ongoing process as the competition and trends keep changing
Aim of the content
The aim of the content audit is to provide a qualitative analysis of all the content on your website. It will help you to develop an effective marketing strategy. Plus, you can also find out what worked and what hasn’t
Search Engines
Search engines love fresh content but you must know how to balance between quality and frequency
Results
97.02%
Increased Website Traffic
122.68%
Increased NewUsers
66.52%
Increased Mobile Speed
25
Targeted Keywords in top 10
66.25%
Quality Backlinks Achieved
Technical audit
Link building, content creation, content distribution, graphic design, etc is vital to successful SEO. But, all these “front end” SEO tactics won’t work if the “back-end” isn’t optimized. A basic technical audit includes finding broken links, proper usage of H1/H2/H3 tags and bolded words. It also extends into territory of servers, IP addresses, DNS services, web hosting, and all other kinds puzzling hi-tech terms
Technical optimization
If there are on-site factors hindering your SEO efforts, technical optimization is a must
Recurring audits
It will help you track your progress and whether your efforts are paying off
Offsite audit
It is the activities you do on your website to improve your ranking like manual link building, social media marketing, and guest blogging which will get a reference to your website in different places of the web
Keyword research
Keyword research is figuring out what the people are looking for in order to be at the right place, at the right time, with the right content. It should always be an ongoing process as the competition and trends keep changing
Aim of the content
The aim of the content audit is to provide a qualitative analysis of all the content on your website. It will help you to develop an effective marketing strategy. Plus, you can also find out what worked and what hasn’t
Search Engines
Search engines love fresh content but you must know how to balance between quality and frequency
Results
97.02%
Increased Website Traffic
122.68%
Increased NewUsers
25
Targeted Keywords in top 10
66.25%
Increased Mobile Speed
66.25%
Quality Backlinks Achieved
