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Future of Healthcare Marketing: –
A Roundtable Discussion (Episode 1)


The healthcare industry has evolved extensively over the past few years pushing healthcare marketers to innovate new marketing approaches. In the past few years, especially during the pandemic, we’ve seen a dramatic shift in the way that healthcare marketing is done.

Traditional marketing channels took a back seat, and digital ways of reaching the right audience became the prime focus. This trend is only set to continue, as the healthcare industry continues to adopt new technologies and accelerate its digital transformation.

This roundtable will address the significant healthcare marketing challenges and discuss ways to pivot healthcare marketing strategies. We will have a panel of leading healthcare sales and marketing experts who will shed light on the new trends and the possible future of healthcare marketing in 2023 and beyond.

The Discussion Is Focused On:

  1. How has COVID -19 led to a change in marketing plans for marketing leaders, especially in the health tech industry?
  2. How to ensure a consistent healthcare and life sciences sales cycle?
  3. How can health tech leaders align their sales and marketing teams and target the right personas?
  4. How to structure marketing efforts and ensure convergence of ABM and Demand Generation?
  5. Challenges healthcare marketing leaders while setting up marketing plans and how to address those challenges.
  6. Best practices to align sales and marketing teams and ways to achieve harmony between teams and management.
  7. What tech stack do healthcare industry leaders currently use, and what insights are they gathering from these tools? 
  8. How does the healthcare industry effectively gather and analyze data from multiple sources or multiple campaigns? 
  9. Future and new trends of healthcare marketing in 2023 and beyond?

Speaker Details:

Puneet Singh Bhatia

Senior Director

Manish Jain

Senior VP
Access Healthcare

Neeloy Roy Chowdhury

Akshay Bhatia

Senior Marketing Director

Enoch James

Chief Smarketer | ABM Thought Leader driving marketing innovation for B2B Enterprises
The Smarketers: ITSMA Gold Award Winner: ABM Innovation and Excellence for 2019

Future of Healthcare Marketing: A Roundtable Discussion (Episode 1)

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