The healthcare industry has evolved extensively over the past few years pushing healthcare marketers to innovate new marketing approaches. In the past few years, especially during the pandemic, we’ve seen a dramatic shift in the way that healthcare marketing is done.
Traditional marketing channels took a back seat, and digital ways of reaching the right audience became the prime focus. This trend is only set to continue, as the healthcare industry continues to adopt new technologies and accelerate its digital transformation.
This roundtable will address the significant healthcare marketing challenges and discuss ways to pivot healthcare marketing strategies. We will have a panel of leading healthcare sales and marketing experts who will shed light on the new trends and the possible future of healthcare marketing in 2023 and beyond.