Account-based marketing is the best way for businesses to acquire large accounts, create better engagement and build relationships.
Unfortunately, most organizations are not well informed about ABM and hence have false expectations about what ABM can or cannot do.
While opportunity and revenue generation is the end goal, how you measure every step of your campaign and define success metrics makes all the difference.
If generating leads through ABM is your focus for 2020, then this webinar is for you. Eliminate all your doubts and misconceptions surrounding ABM, equip yourself and your team with the right knowledge, strategies, and tools to drive a successful campaign.
ITSMA Gold Award Winner: ABM Innovation and Excellence for 2019
Chief Smarketer | ABM Thought Leader driving marketing innovation for B2B EnterprisesThe Smarketers: ITSMA Gold Award Winner: ABM Innovation and Excellence for 2019
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