What you will learn
- The research behind the 74% failure rate and why the diagnosis is structural, not tactical
- Failure Point 1: Why treating accounts as single units ignores the buying committee reality
- Failure Point 2: Why measuring ABM with outbound KPIs guarantees the wrong optimization
- Failure Point 3: How the handoff chasm between marketing and sales kills accounts mid-cycle
- The three architectural fixes: signal tracking, unified SLAs, and multi-threading
- A 90-day turnaround plan with the first 30, 60, and 90-day deliverables mapped out
Want us to audit your ABM program?
Book a 75-minute ABM Program Audit. We review your committee coverage, handoff quality, and signal tracking, then hand you a 90-day rebuild plan.