AI Transformation Partner for monday.com

From AI experimentation to operational AI

The Smarketers helps B2B organizations identify high-impact AI opportunities, redesign critical workflows, deploy monday.com AI agents and automation, and measure the business impact from day one.
monday.com Bronze Partner

60 minutes

Free AI Discovery Session

A 60-minute working session to identify your highest-value AI opportunities, assess workflow readiness, and recommend the right transformation path.

No commitment required.

The gap

Most AI pilots never become part of how your business runs

Your teams are probably already trying AI tools on their own. Those tools rarely connect to the way work gets done, so the results stay small and hard to measure.

Fragmented workflows

Requests and updates sit in email threads and spreadsheets, so nobody has one reliable view of the work and AI agents have little usable data to act on.

Stalled handoffs and approvals

Work waits between teams because approvals and status updates still depend on someone chasing them.

Disconnected systems

Your CRM and delivery tools don’t stay in sync, so your team copies data between them by hand.

Low adoption after launch

Without training and a named owner, teams switch back to old processes within a few weeks.

No clear proof of impact

Reports are pulled together by hand, so it is difficult to show what improved or decide where to invest next.

We start with the workflow that costs you the most time, rebuild it on monday.com with AI agents and automation, and measure the change before moving to the next one.

Who it is for

Built for B2B teams with real workflow complexity

Industry

B2B Technology & Services

IT services, system integrators, SaaS and digital platforms.

Also: manufacturing and industrial, healthcare and life sciences technology, cybersecurity, telecom, professional services.

Company size

Mid-market and growing enterprise

Organizations with 100 to 1,000 employees.

Also: selected 50 to 99 employee teams, and custom engagements for 1,000+ employees.

Buyers

Revenue and operations leaders

CEO, COO, CRO, CIO, CTO and transformation leaders.

Plus the sales, marketing, RevOps, business operations and IT leaders who own the workflow.
Transformation tracks

Choose your transformation path

Both tracks use the same outcome-led methodology. Larger engagements often combine them, for example connecting closed-won deals to delivery and onboarding.

Revenue AI Transformation

For teams that generate, convert, retain and grow revenue.

Focus areas
Designed to deliver: Faster response to priority buyers, cleaner pipeline and earlier risk signals.

Business Operations AI Transformation

For teams that deliver work, serve internal customers and run the business.

Focus areas
Designed to deliver: Less manual coordination, faster request handling and clearer portfolio visibility.
Use cases

High-impact workflows by department

Pick a department to see the workflows we typically start with and the outcomes each one is designed to move.

Sales & Revenue Operations

Lead Intelligence & Qualification

Source, enrich, classify, and route priority leads using ICP criteria and connected account context.

Example outcomes

Pipeline Risk & Deal Intelligence

Continuously monitor deals, surface stalled opportunities, identify missing activity, and flag risks before they affect the forecast.

Example outcomes

Meeting & Deal Preparation

Prepare account context, recent activity, open opportunities, key risks, and recommended talking points before sales and account meetings.

Example outcomes

Marketing & Demand Generation

Campaign Intelligence & Activation

Turn campaign objectives, CRM context, market signals, and audience data into coordinated campaign workflows.

Example outcomes

Marketing-to-Sales Orchestration

Route qualified engagement signals, campaign responses, and priority accounts into the correct sales workflow with the required context.

Example outcomes

Campaign Performance & Attribution

Connect campaign execution with CRM activity, opportunities, and revenue signals so teams can evaluate what is contributing to pipeline.

Example outcomes

Customer Success & Client Delivery

Closed-Won-to-Onboarding Automation

Convert a closed opportunity into a structured onboarding or delivery workflow with owners, milestones, requirements, and handoff context.

Example outcomes

Account Health, Renewal & Expansion Intelligence

Monitor account activity, delivery signals, engagement, renewal dates, and open risks to identify accounts requiring attention.

Example outcomes

Client Delivery Intelligence

Monitor project milestones, blockers, overdue dependencies, customer updates, and delivery risks across active engagements.

Example outcomes

Operations & PMO

Project Risk & Executive Status Intelligence

Generate recurring project summaries, identify timeline and dependency risks, and escalate blockers requiring leadership attention.

Example outcomes

Intelligent Intake & Approval Workflows

Classify incoming requests, validate required information, route work to the correct owner, and coordinate approval workflows.

Example outcomes

Resource & Capacity Intelligence

Use workload, skills, project priority, and availability data to support better resource allocation decisions.

Example outcomes

Finance & Procurement

Vendor Research & Procurement Approval

Collect vendor information, compare requirements, identify missing documentation, and coordinate approval workflows.

Example outcomes

Financial Exception & Reconciliation Workflows

Identify invoice, payment, or budget exceptions and route them to the appropriate owner for review.

Example outcomes

Budget & Spend Monitoring

Monitor budgets, project spend, vendor commitments, and thresholds and escalate material exceptions.

Example outcomes

People & HR

Recruiting Coordination & Candidate Support

Coordinate candidate workflows, scheduling, communications, documentation, and recruiter handoffs while keeping hiring decisions human-led.

Example outcomes

Employee Onboarding

Coordinate tasks, introductions, documentation, access requests, orientation activities, and manager responsibilities for new employees.

Example outcomes

People Operations Requests

Classify and route employee requests to the correct HR workflow with relevant policy and process context.

Example outcomes

IT & Service Operations

Intelligent Service Request Triage

Classify incoming requests, determine urgency, route work to the correct team, and request missing information when required.

Example outcomes

Incident & Escalation Coordination

Monitor active incidents, coordinate owners and updates, and escalate risks based on defined service rules.

Example outcomes

Access & Internal Service Workflows

Coordinate access requests, approvals, fulfillment tasks, and completion tracking.

Example outcomes

Executive & Cross-Functional Operations

AI Executive Command Center

Bring selected revenue, delivery, operational, and risk information into a concise management view.

Example outcomes

Executive Briefing & Exception Intelligence

Generate recurring leadership summaries that highlight important changes, risks, decisions, and overdue actions.

Example outcomes
Final scope is defined during discovery based on workflow complexity, data readiness, business priorities, integrations, governance requirements, and measurable success criteria.
Our methodology

Four phases, one measurable outcome

Every engagement follows the same sequence. Each phase ends with a clear sign-off, so you always know what has been agreed and what comes next.

01

Discover

We find the workflows worth transforming and agree with you on how success will be measured.
Phase sign-off: Prioritized use cases, documented baseline and signed-off success metrics.

  • AI readiness assessment
  • Workflow and process mapping
  • Stakeholder interviews
  • Pain-point identification
  • Baseline measurement
  • Identify and prioritize high-impact use cases
  • Define success metrics

02

Design

We architect the target workflow, the agents behind it and the controls around it.
Phase sign-off: Approved solution design, AI usage forecast and rollout plan.

  • Target workflow architecture
  • Agent-fit evaluation
  • monday.com board and workflow architecture
  • AI capability selection
  • Integration planning
  • Credit-consumption forecasting
  • Governance and permissions
  • Phased rollout plan

03

Deploy

We build, test and launch the solution in production, and train your team to run it.
Phase sign-off: Validated workflows live in production and signed off by your process owner.

  • monday.com configuration
  • AI agent configuration
  • AI workflows
  • AI Blocks where appropriate
  • Sidekick where appropriate
  • Vibe apps where appropriate
  • Approved integrations
  • Testing and validation
  • User acceptance testing
  • Training
  • Production launch

04

Optimize

We audit your live workflows, refine agents and automations, and share recommendations with you. That keeps results improving after launch and shows which workflow to tackle next.
Phase sign-off: Results reported against baseline and an agreed expansion roadmap.

  • Adoption monitoring
  • KPI reviews
  • Agent tuning
  • Prompt and workflow optimization
  • AI credit optimization
  • Governance reviews
  • Expansion planning
  • 30, 60 and 90-day review cadence where appropriate

Outcomes and measurement

Success is defined before anything is built

Success targets are defined during discovery against an agreed baseline. We track four dimensions so leadership sees both usage and business impact.

Productivity

  • Manual hours reduced
  • Workflow cycle-time reduction
  • Administrative tasks removed
  • Throughput improvement

Quality

  • Error reduction
  • Rework reduction
  • Data completeness
  • Process consistency

Adoption

  • Active usage
  • Training completion
  • Workflow adoption
  • AI utilization

Business Impact

  • Pipeline velocity
  • Response time
  • Delivery performance
  • Customer onboarding time
  • Renewal or expansion visibility
  • Operational capacity

How we report progress

Baseline
Measured in discovery and written into the scope.
Live dashboard
KPI and adoption tracking inside monday.com.
Review cadence
Regular reviews after launch, at a cadence agreed during discovery.
Connected systems

We build AI around the systems you already use

We start by auditing the systems your teams use today and build your monday.com AI setup around them. Where monday CRM or monday Work Management is the better fit, we plan the move. Where an existing system stays, we connect it so data moves between platforms without manual re-entry. Integration scope is confirmed during design and depends on your monday.com plan and available APIs.

monday CRM

Leads, accounts, deals and customer handoffs as the system of record for revenue workflows.

monday Work Management

Projects, requests, approvals, resources and portfolio reporting for operations workflows.

monday.com AI capabilities

AI agents, AI workflows, AI Blocks, Sidekick and Vibe apps, selected per workflow during design.

Business systems and APIs

Other business systems connected where technically supported and validated in discovery.

Governance and human control

We deploy AI securely, with governance built in

We define permissions, review steps and usage limits during design, then test and document every agent and workflow before it reaches production.

Permissions and access controls

Agents and users only see and change what their role requires.

Scoped agent actions

Each agent has defined triggers, instructions, tools and boundaries.

Human review where required

Approvals and sensitive decisions stay with people.

AI usage governance

Usage limits, monitoring and ownership agreed before launch.

Auditability

Agent activity and configuration are documented and reviewable.

Data and integration review

Data flows and connected systems assessed during design.

Responsible rollout

Phased release to a pilot group before wider adoption.

Testing before production

Functional, edge-case and end-to-end testing with real scenarios.

Security, privacy and compliance requirements are reviewed during discovery and solution design. Available monday.com controls and eligible configurations are applied based on your requirements.

Managed AI Operations

Keep your AI workflows performing after launch

After deployment, The Smarketers can continue supporting agent refinements, workflow optimization, governance, training, and new use-case rollout as your AI operating model evolves.
Why The Smarketers

We automate B2B workflows for business outcomes, not just AI adoption.

AI transformation changes how work gets done, so it cannot be treated as a technology rollout alone. The workflows being automated sit inside real sales processes, marketing operations, customer journeys, delivery teams, and business systems.

The Smarketers brings B2B growth expertise, RevOps architecture, MarTech integration, and hands-on AI engineering together to design monday.com solutions around how your business actually operates.

B2B Revenue Expertise

We understand the processes behind the platform, from campaigns and lead management to pipeline, customer onboarding, delivery, and account growth. That business context helps us automate the right work, not simply digitize an inefficient process.

RevOps + MarTech Architecture

With deep CRM, automation, and integration experience, we understand how customer data, marketing systems, sales workflows, and reporting need to work together.

Automated Workflows with AI Engineering

Our AI and automation engineering capability extends beyond enabling features. We design agentic workflows, automation logic, integrations, and AI-assisted operating systems around clearly defined business outcomes.

Built for Complex B2B Workflows

Our experience spans IT services, SaaS, system integrators, manufacturing, healthcare technology, and other B2B environments where buying journeys, handoffs, and delivery processes involve multiple teams and systems.

From Discovery to Adoption

We stay involved through workflow discovery, architecture, implementation, testing, governance, enablement, and optimization. Success is measured by how the new way of working performs, not by how many boards or agents were configured.

monday.com Bronze Partner
The Smarketers is a monday.com Bronze Partner. We design, implement and optimize monday CRM, monday Work Management and monday.com AI agents for B2B teams.
FAQ

Questions buyers ask us

Something else on your mind? Email info@thesmarketers.com.

A structured engagement that takes one or more business workflows from manual effort to production AI on monday.com. It covers discovery, solution design, build, testing, training and post-launch optimization, with success measured against a baseline agreed at the start.

No. We work with current monday.com customers, teams evaluating the platform, and teams that do not use it yet. If you are new to monday.com, discovery includes the board and workflow foundation your AI use cases need. monday.com licensing is arranged separately.

Sales and revenue operations, marketing, customer success and client delivery, operations and PMO, finance and procurement, people and HR, IT and service operations, and cross-functional executive reporting. Most engagements start with one or two.

We score candidate workflows on business impact, manual effort, data readiness, integration needs and risk. Each workflow is evaluated for agent fit first, and where an agent is not the right fit we document why. You approve the priority list before design starts.

Engagement timelines are defined after discovery based on workflow complexity, integrations, data readiness, governance requirements, and the number of teams involved. We provide a recommended implementation roadmap before delivery begins.

No. monday.com subscriptions and AI usage are priced separately from Smarketers implementation services. During the engagement, we forecast AI usage, recommend the appropriate capacity, and help optimize ongoing consumption.

Yes. We audit the systems your teams use today and connect them to monday.com so data moves between platforms without manual re-entry. Typical workflows include inbound lead routing, deal lifecycle synchronization, campaign attribution and engagement alerts. Each integration is connected where technically supported and validated during discovery.

We document a baseline during discovery and set targets across productivity, quality, adoption and business impact. Progress is tracked on a dashboard in monday.com and reviewed at regular intervals agreed during discovery. Results are compared with your own baseline, not industry averages.

Each agent has scoped permissions, defined triggers and clear boundaries. Human review stays in place where decisions need it, AI usage limits and ownership are agreed before launch, and everything is tested before production and documented for your admins.

We review adoption, workflow performance, and AI behavior after launch, then recommend optimization, additional use cases, or ongoing managed AI support based on your requirements.

Yes, with care. Security, privacy and compliance requirements are reviewed during discovery and solution design, and specific regulatory requirements must be validated before any workflow is designed. Available monday.com controls and eligible configurations are applied based on your requirements.

Yes, and we recommend it. Most engagements start with one prioritized use case. Once it is live and measured, the results guide which workflows to add next.

Get in touch with our AI experts

Bring us the workflow you want to improve.

Tell us where work is slow, repetitive, disconnected, or difficult to scale. Our AI and automation team will help you map the workflow, assess where monday.com AI fits, and identify the highest-value place to start.

No commitment required.

Prefer email? info@thesmarketers.com
monday.com Bronze Partner

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