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Maximize Your B2B Potential with The Smarketers Account-Based Marketing (ABM) Services in Chennai

We are India’s only ITSMA Awarded ABM agency

Award Winning Account Based Marketing Agency in Chennai

Smarketers is one of the best account based marketing companies in Chennai, empowering organizations to tap into global markets with strategic and personalized Account-Based Marketing (ABM) services. Our mission is to be your trusted partner in propelling your business to new heights by unlocking the potential of targeted marketing on a global scale.

We deliver custom ABM solutions to help you target high-value accounts via the right strategies. Our objective is to ensure your business attracts customers, helping you establish valuable connections, both locally and globally.

Why Consider Smarketers For ABM Solutions

Expertise

With years of experience in the field, our team is well-equipped to drive exceptional results. We've worked across diverse industries, honing our skills in data analysis, content creation, and digital marketing to provide you with top-notch ABM solutions.

Personalization

We understand that one size doesn't fit all. So, we take a highly personalized approach to each client. Our strategies and campaigns are tailor-made to suit the unique needs of your business, ensuring more effective results.

Proven Track Record

Our portfolio of successful ABM campaigns speaks for itself. We've consistently delivered tangible results for our clients, helping them achieve agreed-upon SLAs and goals.

Cutting-Edge Technology

We stay at the forefront of technology and data analytics. By leveraging the latest tools and techniques, we ensure your account based marketing campaigns are always ahead of the curve.

Dedicated Client Support

Our commitment to your success goes beyond strategy development. We provide dedicated client support to address your questions, concerns, and evolving needs promptly.

Transparent Reporting

We believe in transparency. You'll receive detailed reports on the performance of your ABM campaigns, allowing you to track progress and measure the impact of our services.

Strategic Engagement: Elevating ABM Beyond Traditional Tactics

At Smarketers, our account based marketing solutions go beyond the conventional marketing approach. We understand the importance of engaging with key decision-makers within your target accounts. By harnessing a powerful blend of the latest tech trends, data analytics, and personalized content, we ensure that every interaction with your prospects and customers is meaningful and highly impactful.  

Our approach extends to both direct outreach and leveraging existing relationships. Whether it’s initiating direct conversations with potential clients or using our extensive network to make valuable introductions, we ensure your ABM campaign is highly targeted and effective. Our strategies are designed to foster long-lasting relationships, ensuring that your business stands out and remains top-of-mind among your target accounts in Chennai.

Our ABM Services in Chennai

Discover the range of account-based marketing services we offer:
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Increased ROI

Our custom strategies focus on high-value accounts, ensuring a higher return on investment.

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Stakeholder Engagement

We identify and engage with key decision-makers, strengthening your relationships and increasing your chances of closing deals.

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Streamlined Decision-Making

Targeting specific accounts and stakeholders simplifies the decision-making process, allowing you to focus on influential individuals.

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Optimized Customer Experience

Our personalized approach ensures a tailored experience for each account, leading to improved customer satisfaction.

Elevate Your Marketing with Smarketers' Advanced Account-Based Marketing (ABM) Framework

Unlock the full potential of personalized marketing strategies tailored for high-value accounts with Smarketers’ comprehensive ABM service. Our proven framework ensures targeted engagement, conversion, and lasting customer relationships. Here’s what sets us apart:
Craft a detailed Ideal Customer Profile (ICP) based on insightful demographics, firmographics, and behavior analysis.

KPIs: Customer fit score, conversion rates of ICP-aligned leads.
Key activities: Customer interviews and data analysis.
Stay one step ahead by monitoring online behavior and identifying intent signals.

KPIs: Intent score, increase in engagement from high-intent accounts.
Key activities: Utilize third-party tools and analyze web interactions.
Rely on a carefully curated ABM tech stack, seamlessly integrated with your CRM and other systems.

KPIs: Integration efficiency, tool-specific metrics (e.g., click-through rates)
Key Activities: Research, select tools, and integrate with CRM.
Identify and engage key decision-makers and influencers within your target accounts.

KPIs: Stakeholder mapping and engagement levels with key decision-makers
Key Activities: Stakeholder interviews, LinkedIn research.
Align content with specific buyer journey stages and personalize it for target accounts.

KPIs: Content engagement rates and personalization effectiveness.
Key Activities: Content audit, creation of personalized content.
Gain valuable insights about your target companies and industries to tailor your messaging effectively.

KPIs: Account knowledge depth, message resonance with target segments.
Key Activities: Market research, competitive analysis.
Develop a compelling and consistent message that resonates across channels.

KPIs: Message consistency across channels, message recall and resonance.
Key Activities: Collaborate with marketing and sales teams.
Monitor signals indicating accounts actively in the market for your solution.

KPIs: Number of identified in-market accounts and conversion rates for in-market accounts.
Key Activities: Continuous monitoring of intent data and triggers.
Execute impactful campaigns across various channels, including email, LinkedIn, programmatic ads, and more.

KPIs: Channel-specific engagement rates, cross-channel attribution.
Key Activities: Campaign planning, execution, and monitoring.
Implement offline strategies, such as sending personalized gifts and hosting targeted events.

KPIs: Attendee engagement at events and response rates to offline gifting.
Key Activities: Event planning, gift selection and distribution.
Implement scoring systems to prioritize leads and accounts based on engagement.

KPIs: Lead and account scores, sales conversion rates.
Key Activities: Define scoring criteria and integrate with CRM.

Partner with us for a personalized and data-driven approach to ABM success.

Crafting a Successful ABM Campaign

A well-defined strategy is crucial for success in ABM. Here’s how we do it:

Set Clear Goals

Define specific, measurable, achievable, relevant, and time-bound (SMART) goals for your ABM campaign.

Website Design

The team created custom mockups and wireframes using WordPress. Layouts were designed keeping the design language, branding, trends, and preferences in mind.

Website Development

The website was created using WordPress and Elementor visual builder, which made it easier for maintainers to upload and update new content.

Search engine optimization (SEO)

Optimized the website for On-Page SEO with appropriate Title Headers, Meta Tags, Meta Descriptions, Canonical URLs, Redirects, and Keywords.

Website Performance Testing

Tested website performance and UI/UX on the web and mobile for a great user experience.

ABM KPIs

Key Performance Indicators (KPIs) help measure the success of your ABM campaign. We analyze multiple metrics to upgrade and optimize your ABM strategy continually. The core KPIs include:

ABM Framework

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Aspect

ICP Development
Intent Data
ABM Tech Stack

Content Mapping & Personalized Content Development

Company and Segment Research
Creating a Messaging Framework
Identify In-Market Accounts
Multi-channel Campaigns
Offline Gifting and Events
Lead and Account Scoring for Reporting
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Description

Define Ideal Customer Profile (ICP) based on demographics, firmographics, and behavior.

Monitor online behavior to identify intent signals indicating interest or consideration.
Identify key decision-makers and influencers within target accounts.
Align content with buyer journey stages and personalize for target accounts
Gather insights about target companies and industries to tailor messaging.
Develop a consistent and compelling message that resonates with the target audience.
Monitor signals indicating accounts are actively in the market for your solution.
Execute campaigns across various channels like email, LinkedIn, programmatic ads, etc.
Implement offline tactics such as sending personalized gifts and hosting targeted events.
Implement scoring systems to prioritize leads and accounts based on engagement.
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Key Activities

Customer interviews, data analysis

Utilize third-party tools, analyze web interactions
Stakeholder interviews, LinkedIn research.
Content audit, creation of personalized content

Customer interviews, data analysis

Collaborate with marketing and sales teams
Continuous monitoring of intent data and triggers
Campaign planning, execution, and monitoring

Event planning, gift selection and distribution

Define scoring criteria, integrate with CRM.
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KPIs

Customer fit score – Conversion rates of ICP-aligned leads
Intent score – Increase in engagement from high-intent accounts
Stakeholder mapping – Engagement levels with key decision-makers.
Content engagement rates – Personalization effectiveness.
Customer fit score – Conversion rates of ICP-aligned leads
Message consistency across channels – Message recall and resonance.
Number of identified in-market accounts – Conversion rates for in-market accounts
Channel-specific engagement rates – Cross-channel attribution.
Attendee engagement at events – Response rates to offline gifting
Lead and account scores – Sales conversion rates.
Get Personalized ABM Recommendations Connect with Your Ideal Audience and Boost Your Revenue

FAQs

ABM is a strategic approach that focuses on high-value accounts with personalized marketing campaigns. It’s relevant in Chennai because it offers a cost-effective and targeted way to reach businesses locally and globally in highly competitive market.

We tailor our ABM strategies to each client’s unique needs, considering the specific market conditions in Chennai. Our data-driven approach and industry expertise allow us to create highly personalized campaigns.

ABM is versatile and beneficial for various businesses, from startups to established enterprises. Any business aiming to target specific high-value accounts locally or globally can benefit from our ABM services.

The timeframe for results can vary depending on factors like campaign complexity and the specific goals. However, many of our clients nationwide have seen noticeable improvements in lead generation and conversion rates within a few months.

Absolutely. Smarketers’ ABM strategies are designed to help businesses in chennai not only strengthen their presence within the city but also expand their reach to regional, national, and even global markets, depending on their goals and target accounts.

Leverage Highly Targeted B2B Connections in Kolkata

Our ABM methodology is dedicated to crafting meaningful B2B connections with surgical precision. We specialize in lead nurturing, ensuring that your business’s journey in Kolkata goes beyond mere transactions to building lasting relationships. Our approach initiates direct, meaningful conversations with potential clients and leverages our extensive network to facilitate introductions that truly count.

At Smarketers, our strategic methods are masterfully tailored to cultivate enduring B2B relationships, ensuring that your brand remains a prominent presence in the minds of your target accounts in Kolkata. We’re here to help you not only connect but also nurture leads that drive your business forward in the heart of the city.

The Ultimate Account-Based Marketing (ABM) tool kit for B2B Organizations executing or planning to implement ABM in 2024

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