What I value most about The Smarketers team is they are very knowledgeable about B2B and Account-Based Marketing. I also find them to be very collaborative and responsive.
Adam Turinas - CEO
HealthLaunchPad
We optimise your B2B content to appear as direct answers in featured snippets, Google AI Overviews, People Also Ask, and voice search and connect every answer to pipeline with custom AI-powered attribution.
We'll audit your visibility across featured snippets, AI Overviews, PAA, and voice search free, in 30 minutes.
AI is now the first touchpoint for B2B buyers. If your brand isn't structured to be the answer, your competitors will be.
of B2B search queries now trigger AI-generated results across Google, Bing, and Perplexity.
of clicks are lost to zero-click searches where AI provides the answer directly on the results page.
when your brand is cited by an AI engine vs. a paid ad buyers trust AI-sourced answers more.
Answer Engine Optimisation structures your content so search engines and AI platforms extract and display it as a direct answer. When a buyer asks "What is the best ABM platform for manufacturing?" AEO ensures your brand shows up in the answer box.
We restructure your highest-potential pages to win position zero. Clear definitions, comparison tables, step-by-step formats, and concise answer paragraphs that search engines extract directly.
FAQ schema, HowTo schema, Article schema, Organisation schema the full structured data layer so search engines understand your content's intent and display it in rich results.
We map every PAA cluster in your space, create content that directly answers those questions, and structure it so Google pulls your answer into the expandable PAA boxes.
50% of B2B researchers use voice search. We optimise for conversational queries, natural language patterns, and the concise answer format that voice assistants prefer.
We build your brand's entity presence across Google's Knowledge Graph, Wikipedia, Wikidata, and industry databases. Stronger entity signals mean higher AI trust in your content.
Every page gets a question-answer layer. Not just an FAQ section but content structured so every heading answers a specific buyer question with authority.
Every AEO recommendation comes with a confidence score and evidence level. Page-linked, cluster-linked, or cohort-correlated. You know exactly how strong the evidence is before you act.
You can hear it from our clients that we have achieved results for or from the ones who coined the term Account-based Marketing (ABM) itself – ITSMA awarded us the Marketing Excellence Gold Award for our Innovative ABM Program.
Most AEO agencies report on snippet wins. We report on pipeline. Our custom AI engine connects every search win to HubSpot pipeline stages with confidence scores.
We've run search programmes for SaaS, Manufacturing, FinTech, Cybersecurity, and Life Sciences. We understand your buyers, your sales cycles, and your compliance requirements.
We don't silo these disciplines. Every content piece is optimised for traditional search, direct answers, and AI citations simultaneously. One strategy, three layers of visibility.
Every recommendation comes with a confidence score, evidence level, and pipeline linkage. We don't guess. We show you the data.
AEO is the practice of optimising your content to appear as direct answers in search engines and AI platforms. This includes featured snippets, People Also Ask boxes, voice search results, and AI-generated answer panels. For B2B companies, AEO means your brand becomes the trusted answer when buyers research solutions.
Traditional SEO focuses on ranking pages in organic search results. AEO focuses on being the direct answer — appearing in featured snippets, PAA boxes, and AI-generated answer panels. SEO gets you on the page. AEO makes you the answer on the page.
Share your details and our AEO team will reach out to discuss how we can make your brand the answer across featured snippets, AI Overviews, PAA, and voice search and map the highest-value AEO opportunities for your pipeline.
