“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker
The sun is at the heart of our solar system. Similarly, content is at the heart of inbound marketing.
Inbound marketing is an amalgamation of SEO, blogging, social media, among many other elements, and content is the key driving force. Content is the tool that assists in attracting prospects and educates them on how your business would be helpful to them. Relevant content coupled with SEO and social media strategies makes for an impressive inbound process.
Importance of Appealing to International Audiences
One of the first things that we do when we hear about a company is to check their website and try to understand what they offer. To be a successful business, your website should move away from self-promoting content and focus on what you have to offer to your customers. This is crucial if you want to appeal to the international audience.
Prospects can come from any part of the world. All your webpages would be accessible and its imperative that your blogs, testimonials, etc. be curated to suit a global audience.
Business expansion is directly related to outreach. Your website is a part of your outreach process. Your way of approaching your clients in the United States would be different from those in Japan. These two sets of audiences should be able to understand your business offerings.
How does it help?
The credibility of your business increases automatically when it is global. You might be providing excellent products or services targeting a specific set of people. When targeting audiences globally, it is essential to have content that is universally appealing. Your prospects could be from any part of the globe – what matters is when your potential customers to reach you, how well does your website connect with them.
Let’s discuss a few aspects that you need to consider before writing content that appeals to your international audiences.
- Keep in mind different cultures around the world
“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” – Beth Comstock
Elizabeth “Beth” Comstock (born August 30, 1960) is an American business executive. She is currently the vice chair of General Electric.
The way we build brands has changed dramatically that somewhere down the line we’ve forgotten our core values and what really excites us. It’s no secret that customers interact with their favorite brands that connect to their core values and cultural roots.
When writing a blog post or website content, imagine that you’re writing it for someone who’s visiting your country for the first time. Make your company a global citizen! Keep track of all the important dates and manage your posts around them.
- CTAs for translation
CTAs play a significant role in converting customers into leads. Hence your CTA should be clear and appealing. Hubspot suggests to Pseudo localize your text on CTA with 40% more character place. In every CTA there should be enough gap between image and the text for translation to avoid overlapping.
Always test different CTA’s and check for yourself whether you would be clicking on it. Place CTA’s in the middle of your blog where it is relevant and also at the end of the blog, to help your readers take an action if they like your blog.
- Suitable translation of keywords
Keywords connect you with your prospects. Period. Help Dory find some proper keywords already! You should know those same keywords have different rankings in various countries. Hence their direct translations also have a different ranking. Hence it is essential to find the right set of keywords to boost your SEO.
- Credit your translators
Translators support their work with online resumes and bio which leads to samples of their work. If you’ve translated any text, you often see the credit source which says “translated by Bing” or translated by Google.”
By crediting the source, your international will know that your content is adapted and trusted. This, in turn, builds a good relationship with the translators.
We hope this blog has helped you understand How to write content to appeal to your international audience and we believe there is a lot more for you to learn. So, do not hesitate to contact us for an in-depth analysis right away!