Metaverse and Its Impact on B2B Marketing
The term ‘metaverse’ has been trending ever since Facebook CEO, Mark Zuckerberg announced his organization’s rebranding from Facebook to Meta. But it is not the …
Inbound Marketing
Marketing Budget Trends in 2022 for B2B Technology Companies
Marketing techniques for B2B technology companies are continually changing due to ever-shifting consumer needs. While it is difficult to anticipate what the year 2022 will …
How to Generate Highly Targeted Leads Using an Integrated Approach to Inbound and Account-Based Marketing
Target and retain the best-fit clients for the long-term! Typically, marketing teams today are driven by one of two approaches – Account-Based Marketing or Inbound …
How to Generate B2B Leads through Inbound Marketing
Why we created this ebook? A goal without a plan is just a wish Lead generation is the most important aspect for the growth of …
SEO Tactics for B2B Technology Companies
Introduction Search Engine Optimization has proved to be crucial for B2B technology companies to significantly increase traffic and brand awareness. The necessity of SEO is …
How to Write B2B Case Studies That Convert
The Imperative For Case Studies B2B case studies are the analogues of reviews and testimonials that affirm the desirability of your product/service. They serve as …
How AI/ML is Changing the B2B Marketing Diaspora
Introduction Everyone wants a personalized, customized experience tailored to their needs and requirements. And with their demands being met by more than one service provider, …
B2B Marketing in 2021 – The Smarketers
Introduction In the light of the crisis that followed in 2020, marketers had to quickly recalibrate their plans to deal with tectonic shifts in the …
Why your B2B cold email isn’t working
Introduction Email marketing is one of the most cost-effective ways B2B Technology companies can promote their business — be it to build the brand, sell …
Reinvent your B2B lead generation techniques with these three easy steps
The COVID-19 pandemic has radically transformed the business landscape. With no definite end to the pandemic in near sight, restricted movement, reduced in-person engagement, and …