Getting Started with HubSpot Implementation – A Step-By-Step Guide
Omnichannel marketing is rapidly making way for an increasing number of marketing communication and sales avenues. In light of the growing sales channels, it has …
Blogs
Metaverse and Its Impact on B2B Marketing
The term ‘metaverse’ has been trending ever since Facebook CEO, Mark Zuckerberg announced his organization’s rebranding from Facebook to Meta. But it is not the …
ABM for Manufacturing: 3 Key Strategies You Can’t Ignore
A key insight that has emerged from the spread of the Coronavirus pandemic and consequently extended lockdown is that businesses all over the world have …
5 Ways Marketing Can Become A B2B Sales Accelerator
We’re currently witnessing a significant shift in how businesses view sales and marketing. The notion that marketing is solely responsible for branding and creative activities, …
Marketing budget trends for B2B tech firms in 2023
Marketing techniques for B2B technology companies are continually changing due to ever-shifting consumer needs. While it is difficult to anticipate what the year 2022 will …
How to Generate Highly Targeted Leads Using an Integrated Approach to Inbound and Account-Based Marketing
Target and retain the best-fit clients for the long-term! Typically, marketing teams today are driven by one of two approaches – Account-Based Marketing or Inbound …
An Industrial Automation Company Hosts A Virtual Event Within 4 Weeks To Generate 300+ Sales Leads
Success stories A Fortune 500 Industrial Automation Company Hosts A Virtual Events To Generate 300+ Sales Opportunities Within 4 Weeks Download Case Study Learn More …
Marketing-Sales Service Level Agreements (SLAs): Why You Need Them & How to Create One
The Necessity of Marketing-Sales Service Level Agreements (SLAs) Instituting a comprehensive Service Level Agreement (SLA) between Sales and Marketing is vital to establish mutual accountability …
How to Implement A/B Split Testing for Your B2B Brand
Introduction A/B split testing is an indispensable part of digital marketing and a necessary process that every campaign must pass through to boost effectiveness and …
How to Leverage HubSpot for Account-Based Marketing
Account-based marketing, or ABM, has become the dominant strategy for customer marketing, retention, and expansion for B2B marketers. The 2020 State of ABM Report shows …
