Organizations often fumble to answer if they need to produce a product or purchase it. Making a choice between an in-house marketing team and an …
There is no single metric that will tell you everything about the marketing campaign. That is because as a marketer, you would want to optimize …
Imagine you were hosting an exclusive private party for your family and suddenly you see a line of hawkers, and vendors gatecrash into your event …
Boardroom discussions, monthly review meetings, and annual appraisals—all revolve around the use of Key Performance Indicators (KPIs) to evaluate the effectiveness of a process, person, …
Since Facebook and Kik have opened their platforms, inviting members to build chatbots, there has been a positive and optimistic sentiment around chatbots. Gartner has …
If you are in the manufacturing sector and working without including digital marketing in your marketing mix, then there is a huge gap that you …
If you run a popular voting campaign for the top lead generation channels for B2B software companies, you would probably find that Linkedin tops the …
Real time is a new mindset in marketing, and that is what inbound marketing is all about – David Meerman Scott Interruptive sales approaches include …
Our office building in India houses about 100+ companies of which 15 of them are App development companies each with about 15-20 team members. A …
I never knew watching Television channels like Discovery or National Geographic Channel could come to great use in my sales career. Back in 2013, I …
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