Why Sales Enablement is key to Unlocking a Successful ABM strategy
In typical lead generation models, marketing and sales work collaboratively as a relay team. Marketing increases the number of leads being generated, nurtures them, and …
Sales & Marketing Alignment
Why your Business Needs a Chatbot in 2020
The ongoing evolution in the digital landscape has completely changed the way enterprises do business today. Technologies are continuing to change the way we use …
Why your Business Needs a Chatbot in 2023?
The ongoing evolution in the digital landscape has completely changed the way enterprises do business today. Technologies are continuing to change the way we use …
In-house Marketing team vs Inbound Marketing Agency: What Should B2B companies Choose
Organizations often fumble to answer if they need to produce a product or purchase it. Making a choice between an in-house marketing team and an …
Important Metrics to Measure the Success of Your Marketing Campaign
There is no single metric that will tell you everything about the marketing campaign. That is because as a marketer, you would want to optimize …
How to Comply With Email Marketing and SPAM Regulations in Different Countries
Imagine you were hosting an exclusive private party for your family and suddenly you see a line of hawkers, and vendors gatecrash into your event …
Important KPIs Every Sales Manager Should Keep Track in 2018.
Boardroom discussions, monthly review meetings, and annual appraisals—all revolve around the use of Key Performance Indicators (KPIs) to evaluate the effectiveness of a process, person, …
How Companies are Using Chatbots for Marketing: Use Cases and Inspiration
Since Facebook and Kik have opened their platforms, inviting members to build chatbots, there has been a positive and optimistic sentiment around chatbots. Gartner has …
Manufacturing Marketing: Driving Sales with a Digital Strategy
If you are in the manufacturing sector and working without including digital marketing in your marketing mix, then there is a huge gap that you …
How to generate leads and get software projects with Online marketing?
If you run a popular voting campaign for the top lead generation channels for B2B software companies, you would probably find that Linkedin tops the …