AAKIT Technologies is a premier provider of Business Management and IT services to enterprises across the globe. Their end-to-end SAP-powered solutions help clients meet their business needs consistently.
AAKIT Technologies' outdated website design brought numerous challenges as it did not align with its services and solutions. Also, the site’s content was not self-explanatory to visitors and did not meet any sales or marketing conversion criteria.
The Smarketers team developed and designed a new website for AAKIT to position its partner package offerings. We optimized the website for SEO and created a concise content strategy to ensure that the content matches its offerings, target audience, competitors, and other influencing factors.
The Smarketers conducted thorough research and performed competitor analysis for SEO suggestions and webpage layout samples.
We built the website using a Premium WordPress template to ensure faster design and development. While creating the website, the team considered specific design language, branding, trends, preferences, potential competitors, services, and solutions offerings.
After building the website on WordPress, the team used a visual builder for easy maintenance – it allows for easy upload and updation of new content.
Our team developed a concise content strategy and identified the critical areas on the website to highlight partner package offerings and target relevant industries and geographies based on the product and target buyer personas.
We optimized the website for On-Page SEO by embedding appropriate Title Headers, Meta Tags, Meta Descriptions, Canonical URLs, Redirects, and Keywords.
The team tested the site’s performance and UI/UX on the web and mobile to ensure a smooth and glitch-free experience.
Other non-measurable metrics that were impacted: Interest from Influencers and Decision-makers of new accounts, Brand awareness & Thought leadership.