Success stories

An SMB achieves exponential growth with integrated ABM and Inbound Marketing on a constrained budget.

About Acuvate Software Inc.

Acuvate Software is a medium-sized Information Technology company with a diverse portfolio of products, solutions, and services. They provide cross-industry solutions using emerging technologies around Data Analytics, Bots, Idea Management and Workforce enablement. Being a Microsoft Certified Gold Partner gives the company an extra edge over competitors.

PROBLEM

Getting in touch with CXO’s of large $Bil companies from the CPG industry in the USA and Europe. Hence, making the initiative fully GDPR compliant.

OBJECTIVE

Setting primary and secondary research methods to drive additional research on each account. Identifying executives in the target accounts handling Revenue Management, their preferences and creating Account-specific reports.

A two-pronged approach was taken: ABM and Inbound Marketing

1) ABM execution:

Phase 1: Account profiling – Identifying high-value accounts for both 1:1 and 1:few approaches. Phase 2: Asset creation – Personalized content to attract, engage and convert prospects throughout the campaign. Phase 3: Cross-channel engagement – Orchestrating a cross-channel campaign to enable the simultaneous engagement of decision-makers in both online and offline channels. Content: Generate Thought Leadership driven content in the form of blogs, eBooks, Whitepapers, Infographics, Videos, Webinars and Podcasts

2) Inbound marketing:

Search Engine Optimization & Conversion Rate Optimization – Building a microsite and optimizing for Onpage and Offpage SEO. Content marketing – Creation of personalized blog posts, ebooks, whitepapers, infographics, etc. on a monthly basis. Publishing thought leadership articles in reputed publications and news outlets. Email marketing – Creation of personalized newsletters to subscribers and target decision-makers. Influencer marketing & PR – Actively collaborating and creating thought leadership content with influencers.

RESULTS

Conversion rates from MQLs to SQLs

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Increase in Organic Inbound Leads

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Non-quantifiable results: Interest from Influencers, Analysts, and Media.

Success stories

An SMB achieves exponential growth with integrated ABM and Inbound Marketing on a constrained budget.

About Acuvate Software Inc.

PROBLEM

OBJECTIVE

A two-pronged approach was taken: ABM and Inbound Marketing

1) ABM execution:

2) Inbound marketing:

RESULTS

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