Choosing the right Tech Stack for your ABM program in 2020.

Since you are here, you already know that ABM is the future for demand generation. However, implementing ABM is yet another thing. On top of it, limitations in tech infrastructure – marketing automation and CRM – have led you to consider other specialised technologies for Account Based Marketing. But for ABM, there are hundreds of vendors available today for all levels of your ABM journey. And many of them are leveraging AI and ML to further personalize your content. How do you then figure out which martech is right for your ABM strategy? Is there technology that can fit lean budgets as well? How can you ensure that all your martech is working with each other? Don’t worry; we’ve got your back. Join our webinar where we will help you build the right ABM tech stack to align with your goals.

• Understanding the various technologies available for ABM and narrowing down to the ones right for you
• How to evaluate tech and vendors when building your tech stack
• Ensuring that you invest in future-proof technology with which you can scale
• Lastly, making sure that all your data and media sources are able to come together for that perfect ABM strategy