How to plan High Impact, Results & Data-Driven Marketing Strategies for 2020: For IT & SaaS companies

Most organizations have already begun planning their budgets and plans for 2020. Marketing and Sales departments, in particular, gain priority since these functions are directly linked to revenue and growth.

Achieving aggressive goals requires that organizations implement the right strategy and have a framework in place to ensure that the marketing and sales functions are fully aligned.

If you are a B2B Technology Company providing custom development/implementation services, solutions or SaaS products then this webinar is for you.

With evolving spam and privacy laws, tightened SEO rules and algorithms from Google and reduced email effectiveness, it’s critical businesses invest in the right approach and accelerate leads and revenues in 2020.

In this webinar you will learn how to: 

  • Identify your organization’s current positioning and how to set aggressive, but realistic marketing and sales goals
  • Align your sales and marketing teams to focus on the ultimate bottomline
  • Determine the right marketing strategy for your organization – Inbound organic or Paid, Outbound driven or ABM driven?
  • Invest in the right tools to enable your sales and marketing teams to perform better
  • Define KPIs and metrics to measure success and identify areas for improvement



Enoch James

Chief Smarketer | ABM Thought Leader driving marketing innovation for B2B Enterprises

The Smarketers: ITSMA Gold Award Winner: ABM Innovation and Excellence for 2019

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