The impact of COVID-19 – How marketing should play a key role in driving the organisation forward.

ABOUT THIS WEBINAR

Since COVID-19 was declared a global pandemic a lot of content is generated on the internet on how a situation like this needs to be dealt with and how organizations can make certain changes to stay afloat.

Companies have cut down marketing spends but with no clear direction on how to keep the organization moving forward or what marketing spends need to be cut or reduced.

In situations like these, marketing becomes an organization’s savior to ensure client and prospect relationships are strengthened, new prospects are engaged and better content is created to drive engagement.

If you are a B2B Technology Company providing custom development/implementation services, solutions or SaaS products then this webinar is for you.

During the webinar, we will discuss:

1. Identifying an ideal marketing strategy to deal with the pandemic.
2. Focusing on customer engagement, awareness and providing support
3. Choosing sustainable and cost efficient marketing channels.
4. Achieving the perfect sales, marketing and leadership alignment.