What I value most about The Smarketers team is they are very knowledgeable about B2B and Account-Based Marketing. I also find them to be very collaborative and responsive.
Adam Turinas - CEO
HealthLaunchPad
1:Many ABM uses technology, intent data, and AI to deliver personalized experiences to 500–5,000+ accounts simultaneously. Programmatic targeting, dynamic content, and automated workflows make scale possible without sacrificing account-level relevance.
With account-level personalization
Engagement vs. generic demand gen
Compared to traditional outbound
You have thousands of accounts in your TAM. You can't ignore them, but you can't afford 1:1 treatment for each. 1:Many ABM uses technology to deliver the right message to the right account at the right time — automatically.
Your total addressable market has 2,000+ accounts. You need to reach them all without a 50-person marketing team.
Broad campaigns generate leads but not from your target accounts. You're spending money on companies that will never buy.
You have intent signals from thousands of accounts but no way to act on them at scale with relevant messaging.
Your sales team has territories with 200+ accounts each. They need marketing air cover across all of them.
You're running ads, email, content, and social separately. No coordination means accounts get inconsistent experiences.
Without account-level tracking, you can't tell which accounts are engaging and which are cold.
Programmatic ABM that targets hundreds of accounts with relevant messaging - powered by intent data and AI.
For Rockwell Automation, our 1:Many ABM program increased target account engagement by over 70% - using intent-triggered content delivery across LinkedIn, email, and display advertising.
We build programmatic ABM engines that reach thousands of accounts with personalized experiences — powered by AI, intent data, and automation.
Configure ABM platforms (6Sense, Demandbase, RollWorks) to target your account list with precision across channels.
Display, social, and video ads served exclusively to your target accounts — with dynamic creative based on industry and intent.
Dynamic website and email content that adapts based on the visitor's company, industry, and engagement history.
Multi-touch email and LinkedIn sequences triggered by intent signals and engagement milestones.
Track engagement, pipeline, and revenue at the account level — not just the lead level.
Use intent data to identify which accounts are actively researching your category and prioritize outreach accordingly.
1:Many ABM uses AI and intent data to deliver relevant experiences at scale. Let us build your programmatic ABM engine.
Programs go live in 4–6 weeks. The platform continuously optimizes based on engagement and intent data.
Configure ABM platform, upload account lists, set up intent signals, and build audience segments.
Build dynamic content, ad creative, email sequences, and personalization rules for each segment.
Go live across all channels simultaneously. Monitor initial engagement and optimize targeting.
Refine targeting, test creative, expand account lists, and graduate high-intent accounts to 1:Few or 1:1.
Our 1:Many campaigns use dynamic content blocks that swap based on industry, company size, and intent signals. The recipient sees a personalized experience - but we are delivering it to 500 accounts simultaneously.
We work with 6Sense, Demandbase, RollWorks, and custom solutions. We recommend based on your needs, not our partnerships.
Our AI layer enhances platform capabilities with custom intent models and predictive account scoring.
We don't just run ads. We orchestrate ads, email, content, social, and sales outreach in one coordinated program.
Accounts that show high intent automatically graduate to 1:Few or 1:1 programs for deeper engagement.
We track from first touch to closed deal at the account level. You'll know exactly what's working.
Programs run continuously with automated optimization. No set-it-and-forget-it — constant improvement.
