Account-based marketing, or ABM, has become the dominant strategy for customer marketing, retention, and expansion for B2B marketers. The 2020 State of ABM Report shows …
Over the past few years, Account-Based Marketing (ABM) has gained momentum as an invaluable method for identifying and communicating with prospective customers. But why settle …
Introduction In the light of the crisis that followed in 2020, marketers had to quickly recalibrate their plans to deal with tectonic shifts in the …
The COVID-19 pandemic has radically transformed the business landscape. With no definite end to the pandemic in near sight, restricted movement, reduced in-person engagement, and …
The pandemic has rendered our ways of living, working, and planning topsy-turvy. With the path to recovery vague, business leaders need to develop and maintain …
With 2020 drawing to a close, it is imperative to adapt to a post-CoVid world and fast. With the pandemic’s repercussions more far-reaching than predictable, …
In today’s digital economy, capturing the attention of buyers is vastly different. Novel and evolving channels and technologies are changing how connections are established. However, …
The pandemic has thrown us all into unprecedented times. How well brands can adapt, problem-solve, and respond to unexpected challenges will determine their success during …
As B2B businesses adjust to COVID-19, they are acutely aware of how important an effective account-based marketing (ABM) strategy is for meeting revenue goals, sustaining …
A study conducted recently indicates, “92% of respondents plan to incorporate virtual events into their event strategy after COVID-19.” The onset of the Covid-19 pandemic …
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