The COVID-19 pandemic has radically transformed the business landscape. With no definite end to the pandemic in near sight, restricted movement, reduced in-person engagement, and …
The pandemic has rendered our ways of living, working, and planning topsy-turvy. With the path to recovery vague, business leaders need to develop and maintain …
With 2020 drawing to a close, it is imperative to adapt to a post-CoVid world and fast. With the pandemic’s repercussions more far-reaching than predictable, …
In today’s digital economy, capturing the attention of buyers is vastly different. Novel and evolving channels and technologies are changing how connections are established. However, …
The pandemic has thrown us all into unprecedented times. How well brands can adapt, problem-solve, and respond to unexpected challenges will determine their success during …
As B2B businesses adjust to COVID-19, they are acutely aware of how important an effective account-based marketing (ABM) strategy is for meeting revenue goals, sustaining …
A study conducted recently indicates, “92% of respondents plan to incorporate virtual events into their event strategy after COVID-19.” The onset of the Covid-19 pandemic …
Account-based Marketing (ABM) is fast taking over the marketing world. Organizations, large or small, are gradually understanding the importance of employing more focused methods of …
The modern system of account scoring enables the sales and marketing teams to identify and target those companies (or, accounts) which are most likely to …
Intent data – two words that describe B2B marketing in 2020 and beyond. Intent data is on every marketer’s to-do list, conversations with peers/clients are …
