The New ABM Approach – How to define an Ideal Customer Profile (ICP)?
Your target companies’ and buyer personas’ characteristics have changed. A couple of months ago, marketers had to pivot ABM marketing plans in a short period …
Your target companies’ and buyer personas’ characteristics have changed. A couple of months ago, marketers had to pivot ABM marketing plans in a short period …
The COVID-19 spread has proven to be the biggest threat to the global economy as it continues to disrupt markets. A few businesses emerge stronger …
Welcome to Part 2, if you’ve just finished the first part of this blog post! In the previous blog, we discussed the need to alter …
COVID-19’s viral outbreak has caught most companies off guard and is unlikely to let up soon. Organizations around the world are beginning to change business …
ABM (Account-Based Marketing) is a strategic approach that personalizes messaging and outreach to high-value target accounts. Marketing and sales teams join forces to align their …
An account-based marketing (ABM) strategy enables marketing and sales teams to direct their efforts toward the highest-value accounts with a highly-targeted approach. Needless to say, …
Are you looking to get started with your own ABM pilot program? Despite all the impressive evidence, are you still on the fence about it? …
It’s tough to be a b2b marketing agency when the landscape continues to change. How do you create engaging content that attracts leads? What are …
Account-Based Marketing (ABM) is becoming the strongest chapter in B2B marketing. The positive connection between ABM activity and revenue results has been acknowledged by global …
Account-based marketing (ABM) has become a critical strategy for B2B marketers as it allows companies to reduce customer acquisition costs, streamline targeting and generate more …