ABM Trends for B2B marketers in 2023
With 2020 drawing to a close, it is imperative to adapt to a post-CoVid world and fast. With the pandemic’s repercussions more far-reaching than predictable, …
Account Based Marketing
Why is ABM a no-brainer for B2B marketing?
In today’s digital economy, capturing the attention of buyers is vastly different. Novel and evolving channels and technologies are changing how connections are established. However, …
Ways to build brand resilience during COVID 19
The pandemic has thrown us all into unprecedented times. How well brands can adapt, problem-solve, and respond to unexpected challenges will determine their success during …
Setting ABM Benchmarks For Overall Business Growth
As B2B businesses adjust to COVID-19, they are acutely aware of how important an effective account-based marketing (ABM) strategy is for meeting revenue goals, sustaining …
Amid the chaos, field marketers are leveraging virtual events
A study conducted recently indicates, “92% of respondents plan to incorporate virtual events into their event strategy after COVID-19.” The onset of the Covid-19 pandemic …
How to get stakeholder buy-in for an ABM campaign?
Account-based Marketing (ABM) is fast taking over the marketing world. Organizations, large or small, are gradually understanding the importance of employing more focused methods of …
How to do account scoring in ABM?
The modern system of account scoring enables the sales and marketing teams to identify and target those companies (or, accounts) which are most likely to …
What is intent data and how you can leverage it for Inbound and Account-based marketing?
Intent data – two words that describe B2B marketing in 2020 and beyond. Intent data is on every marketer’s to-do list, conversations with peers/clients are …
ABM best practices for a better ROI
ABM best practices promise to deliver high ROI. Every organization sees ABM through its own lens, it is important to closely monitor the process and …
The New ABM Approach – How to define an Ideal Customer Profile (ICP)?
Your target companies’ and buyer personas’ characteristics have changed. A couple of months ago, marketers had to pivot ABM marketing plans in a short period …
