The modern system of account scoring enables the sales and marketing teams to identify and target those companies (or, accounts) which are most likely to …
Intent data – two words that describe B2B marketing in 2020 and beyond. Intent data is on every marketer’s to-do list, conversations with peers/clients are …
ABM best practices promise to deliver high ROI. Every organization sees ABM through its own lens, it is important to closely monitor the process and …
Your target companies’ and buyer personas’ characteristics have changed. A couple of months ago, marketers had to pivot ABM marketing plans in a short period …
The COVID-19 spread has proven to be the biggest threat to the global economy as it continues to disrupt markets. A few businesses emerge stronger …
Welcome to Part 2, if you’ve just finished the first part of this blog post! In the previous blog, we discussed the need to alter …
COVID-19’s viral outbreak has caught most companies off guard and is unlikely to let up soon. Organizations around the world are beginning to change business …
ABM (Account-Based Marketing) is a strategic approach that personalizes messaging and outreach to high-value target accounts. Marketing and sales teams join forces to align their …
An account-based marketing (ABM) strategy enables marketing and sales teams to direct their efforts toward the highest-value accounts with a highly-targeted approach. Needless to say, …
Are you looking to get started with your own ABM pilot program? Despite all the impressive evidence, are you still on the fence about it? …
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