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Thesmarketers
Menu
  • Services
      • Full Funnel Marketing
          • about usAccount Based Marketing
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          • Demand GenerationDemand Generation
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Account Based Marketing

Account Based Marketing Blogs Inbound Marketing Strategy Influencer Marketing itemprop="discussionURL"Leave a comment
How to Get Sales on Board with Account-Based Marketing

How to Get Sales on Board with Account-Based Marketing

Ankita Katuri July 3, 2019 May 12, 2022

Introduction Account-Based Marketing (ABM), also known as key-account targeting, is a strategic marketing approach that identifies best-fit accounts and treats them as a market of …

Read more"How to Get Sales on Board with Account-Based Marketing"
Account Based Marketing Blogs Growth Hacking Sales & Marketing Alignment itemprop="discussionURL"Leave a comment
Why ABM has become a critical strategy for B2B marketers

Why ABM has become a critical strategy for B2B marketers

Ankita Katuri June 20, 2019 May 12, 2022

Account-based marketing is becoming a strategic approach for marketers to find, engage and nurture decision-makers at predefined accounts. Since this technique has continuously proven to …

Read more"Why ABM has become a critical strategy for B2B marketers"
Account Based Marketing Blogs Sales & Marketing Alignment Sales Strategy & Selling Techniques itemprop="discussionURL"Leave a comment
Why Sales Enablement is key to Unlocking a Successful ABM strategy

Why Sales Enablement is key to Unlocking a Successful ABM strategy

Ankita Katuri June 11, 2019 October 19, 2023

In typical lead generation models, marketing and sales work collaboratively as a relay team. Marketing increases the number of leads being generated, nurtures them, and …

Read more"Why Sales Enablement is key to Unlocking a Successful ABM strategy"
Account Based Marketing Blogs Content Marketing Email Marketing Inbound Marketing Strategy Influencer Marketing News Search Engine Optimization itemprop="discussionURL"Leave a comment
The Smarketers Featured Among the Top B2B Marketing Agencies!

The Smarketers Featured Among the Top B2B Marketing Agencies!

Enoch Pakanati May 2, 2019 November 27, 2024

As a B2B marketing agency, we’ve specialized in inbound marketing, account-based marketing, digital strategy, and conversion optimization services. We have excelled tremendously as a top-performing …

Read more"The Smarketers Featured Among the Top B2B Marketing Agencies!"
Account Based Marketing Blogs Content Marketing Growth Hacking itemprop="discussionURL"Leave a comment
How To Choose the Right Tool for Account-Based Marketing

How To Choose the Right Tool for Account-Based Marketing

TheSmarketers April 30, 2019 May 25, 2022

Account-based marketing (ABM) is a highly tactical approach to B2B digital marketing wherein key business accounts are identified, consolidated, and marketed directly.  In other words, …

Read more"How To Choose the Right Tool for Account-Based Marketing"
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Achieving Sales and Marketing Alignment during an ABM Campaign

Achieving Sales and Marketing Alignment during an ABM Campaign

TheSmarketers April 23, 2019 May 12, 2022

Nowadays, marketers are bestowing their trust in account-based marketing (ABM). What’s the reason? ABM Campaign actually converts! It’s not only me but 87 percent of …

Read more"Achieving Sales and Marketing Alignment during an ABM Campaign"
Account Based Marketing Blogs Demand Generation itemprop="discussionURL"Leave a comment
How to handle change management when starting ABM in your organization?

How to handle change management when starting ABM in your organization?

Ankita Katuri April 22, 2019 March 19, 2025

Change management, when starting account-based marketing (ABM) in your organization, is not just about adopting a different set of strategies. It’s about developing a whole …

Read more"How to handle change management when starting ABM in your organization?"
Account Based Marketing Blogs Growth Hacking Marketing itemprop="discussionURL"Leave a comment
12 Myths about Account-Based Marketing

12 Myths about Account-Based Marketing

Ankita Katuri February 22, 2019 December 19, 2022

Account-based Marketing (ABM) has consistently performed better than other marketing strategies, at least in the case of B2B companies. The ABM campaigns give you an …

Read more"12 Myths about Account-Based Marketing"
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5 Reasons Why B2B Companies Need to Conduct Webinars

5 Reasons Why B2B Companies Need to Conduct Webinars

niranjan December 28, 2018 September 29, 2022

There are so many marketing channels available in the market. But, the decision to include a content type or not, in your basket of content …

Read more"5 Reasons Why B2B Companies Need to Conduct Webinars"
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How to Measure ABM: KPIs and Metrics

How to Measure ABM: KPIs and Metrics

TheSmarketers December 15, 2018 August 23, 2024

Account-Based Marketing (ABM) is the new favourite of B2B marketers. Companies using ABM generate 200% more revenue for their marketing efforts compared to those that …

Read more"How to Measure ABM: KPIs and Metrics"

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