Artificial intelligence and its integration into marketing strategies have transformed how businesses reach and engage customers. According to Statista, AI in marketing will be valued …
You are already sitting on a heap of gold – your existing customers. Don’t wait for someone to address the opportunity that your customers already …
Needless to say, the Information Technology (IT) industry is one of the (if not the) hottest industries in the 21st Century. Gartner in its latest …
Let’s be candid about this one. You must be worried and occupied with the question — “Why should I add account-based marketing into my marketing …
“You can’t sell anything if you can’t tell anything.” – Beth Comstock Usage rates of mobile phones for consuming content and purchasing have crossed the …
Account-Based Marketing (ABM) is a personalized approach. ABM tactics allow marketers across the sales team and marketing teams to convert the specific account into customers. …
More than 90% of B2B marketers worldwide consider Account-Based Marketing “extremely” or “very” important to their overall marketing efforts. – SiriusDecisons Account-Based Marketing (ABM) is …
Account-Based Marketing is a business marketing strategy used by enterprises. The strategy focuses on individual prospects or customer accounts. These customer accounts are companies and …
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Every other day, I hear of new Startup IT products or IT services companies cropping up both in India and overseas. In fact, there are …
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