5 Reasons Why B2B Companies Need to Conduct Webinars
There are so many marketing channels available in the market. But, the decision to include a content type or not, in your basket of content …
Inbound Marketing Strategy
How to Measure ABM: KPIs and Metrics
Account-Based Marketing (ABM) is the new favourite of B2B marketers. Companies using ABM generate 200% more revenue for their marketing efforts compared to those that …
How to Create Personalized Content at scale for ABM
My colleagues decided to send a note to each of our clients this Christmas, telling them how they contributed to our success and wishing them …
In-house Marketing team vs Inbound Marketing Agency: What Should B2B companies Choose
Organizations often fumble to answer if they need to produce a product or purchase it. Making a choice between an in-house marketing team and an …
7 Key Considerations Before Starting Account Based Marketing
As a part of our Account-Based Marketing Strategy Session for B2B technology companies, we recently had a prospective client reach out to us and ask …
An Introduction to Influencer Marketing for B2B Companies
Influencer marketing has been a successful strategy for B2C companies for a long time now. Brands across the world are leveraging brand influencers to drive …
How Manufacturers Can Optimize Their B2B Sales Through Online Marketplaces?
Low-hanging fruits always give quick visibility and traction to gain momentum. Online marketplaces are the quick buck makers for manufacturers when it is time to …
Important Metrics to Measure the Success of Your Marketing Campaign
There is no single metric that will tell you everything about the marketing campaign. That is because as a marketer, you would want to optimize …
How to Comply With Email Marketing and SPAM Regulations in Different Countries
Imagine you were hosting an exclusive private party for your family and suddenly you see a line of hawkers, and vendors gatecrash into your event …
What is GDPR and Why you Need to Start Considering Inbound Marketing?
This time marketers got famous for the wrong reasons. After data theft accusations brought many online and data companies into the limelight, many governments reacted …
