There are so many marketing channels available in the market. But, the decision to include a content type or not, in your basket of content …
Account-Based Marketing (ABM) is the new favourite of B2B marketers. Companies using ABM generate 200% more revenue for their marketing efforts compared to those that …
My colleagues decided to send a note to each of our clients this Christmas, telling them how they contributed to our success and wishing them …
Organizations often fumble to answer if they need to produce a product or purchase it. Making a choice between an in-house marketing team and an …
As a part of our Account-Based Marketing Strategy Session for B2B technology companies, we recently had a prospective client reach out to us and ask …
Influencer marketing has been a successful strategy for B2C companies for a long time now. Brands across the world are leveraging brand influencers to drive …
Low-hanging fruits always give quick visibility and traction to gain momentum. Online marketplaces are the quick buck makers for manufacturers when it is time to …
There is no single metric that will tell you everything about the marketing campaign. That is because as a marketer, you would want to optimize …
Imagine you were hosting an exclusive private party for your family and suddenly you see a line of hawkers, and vendors gatecrash into your event …
This time marketers got famous for the wrong reasons. After data theft accusations brought many online and data companies into the limelight, many governments reacted …
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AI in Marketing – Transforming the Future of B2B Marketing [In-Person Event - Hyderabad]
