The concept of humanizing a B2B brand has more often been used in the context of a B2C brand. It’s commonly believed that B2B businesses …
Getting more reach through your LinkedIn page is highly beneficial. Improved organic reach allows for potent audience insights. It is pivotal in building a community …
Organizations often fumble to answer if they need to produce a product or purchase it. Making a choice between an in-house marketing team and an …
There is no single metric that will tell you everything about the marketing campaign. That is because as a marketer, you would want to optimize …
“Social media is no longer about the stuff that you make, but about the stories that you tell ” -Seth Godin Social media is evolving …
“Social media is no longer about the stuff that you make, but about the stories that you tell ” -Seth Godin Social media is evolving …
With more than 600 million user base, Instagram is something most marketers look to leverage to promote their brand. But unlike other social channels, you …
According to the Social Media Marketing Industry Report 2016, a significant 89% of all marketers indicated that their social media marketing strategy efforts have generated …
Back in 2007, I was interviewing for the position of a Business Development Executive. It seemed to be going fairly well till the hiring manager …
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