How to Humanize a B2B Brand on Social Media
The concept of humanizing a B2B brand has more often been used in the context of a B2C brand. It’s commonly believed that B2B businesses …
Social Media Marketing Strategy
How to create and maintain an engaging LinkedIn page
Getting more reach through your LinkedIn page is highly beneficial. Improved organic reach allows for potent audience insights. It is pivotal in building a community …
In-house Marketing team vs Inbound Marketing Agency: What Should B2B companies Choose
Organizations often fumble to answer if they need to produce a product or purchase it. Making a choice between an in-house marketing team and an …
Important Metrics to Measure the Success of Your Marketing Campaign
There is no single metric that will tell you everything about the marketing campaign. That is because as a marketer, you would want to optimize …
Social media trends you need to know in 2017
“Social media is no longer about the stuff that you make, but about the stories that you tell ” -Seth Godin Social media is evolving …
Social media trends you need to know in 2023
“Social media is no longer about the stuff that you make, but about the stories that you tell ” -Seth Godin Social media is evolving …
5 tips to use Instagram for B2B marketing
With more than 600 million user base, Instagram is something most marketers look to leverage to promote their brand. But unlike other social channels, you …
What, Why, and How of Social Media Marketing Strategy
According to the Social Media Marketing Industry Report 2016, a significant 89% of all marketers indicated that their social media marketing strategy efforts have generated …
5 Effective LinkedIn Hacks For Social Selling
Back in 2007, I was interviewing for the position of a Business Development Executive. It seemed to be going fairly well till the hiring manager …