Webinar marketing: Tips for your next webinar
“73% of marketing and sales leaders say webinars are one of the best ways to generate quality leads.” Over the years, B2B marketing has started …
Blogs
Land in the inbox – Improve email deliverability
“81% of B2B marketers say their most used form of content marketing is email newsletters.” Email marketing is crucial in the process of converting potential …
Amid the chaos, field marketers are leveraging virtual events
A study conducted recently indicates, “92% of respondents plan to incorporate virtual events into their event strategy after COVID-19.” The onset of the Covid-19 pandemic …
How to get stakeholder buy-in for an ABM campaign?
Account-based Marketing (ABM) is fast taking over the marketing world. Organizations, large or small, are gradually understanding the importance of employing more focused methods of …
How to do account scoring in ABM?
The modern system of account scoring enables the sales and marketing teams to identify and target those companies (or, accounts) which are most likely to …
What is intent data and how you can leverage it for Inbound and Account-based marketing?
Intent data – two words that describe B2B marketing in 2020 and beyond. Intent data is on every marketer’s to-do list, conversations with peers/clients are …
ABM best practices for a better ROI
ABM best practices promise to deliver high ROI. Every organization sees ABM through its own lens, it is important to closely monitor the process and …
How To Get Decision Makers To Attend Your Virtual Event
The next time you hear someone say events, you will assume it to be a virtual event. Virtual events have a lot riding on them. …
The New ABM Approach – How to define an Ideal Customer Profile (ICP)?
Your target companies’ and buyer personas’ characteristics have changed. A couple of months ago, marketers had to pivot ABM marketing plans in a short period …
How does ABM apply to different industries during a pandemic?
The COVID-19 spread has proven to be the biggest threat to the global economy as it continues to disrupt markets. A few businesses emerge stronger …
