B2B marketing is no easy feat. Marketing teams are constantly on the lookout for the right target accounts and the salespeople are always hunting for …
Look around yourself and you’ll find there is software for everything – ordering food, writing books, detecting fraud, gauging traffic, checking plagiarism, and there’s one …
Customer acquisition is harder than you can imagine. People no longer stick to one brand, are becoming increasingly demanding, and are too impatient to be …
Every B2B organization is jumping on the account-based marketing (ABM) bandwagon, and you fear missing out. Considering the fact that ABM makes companies 70% better …
Introduction The internet is a collection of billions and a seemingly endless number of websites which makes it a complicated place to navigate. With the …
Account-based marketing is a rage these days. Be it the smaller organization or the industry giants, everyone is talking and trying to implement the strategy …
Introduction Account-Based Marketing (ABM), also known as key-account targeting, is a strategic marketing approach that identifies best-fit accounts and treats them as a market of …
A brand image is vital for any business. It is, after all, the face of the organization for its customers and the rest of the …
Account-based marketing is becoming a strategic approach for marketers to find, engage and nurture decision-makers at predefined accounts. Since this technique has continuously proven to …
In typical lead generation models, marketing and sales work collaboratively as a relay team. Marketing increases the number of leads being generated, nurtures them, and …
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