How to Get Sales on Board with Account-Based Marketing
Introduction Account-Based Marketing (ABM), also known as key-account targeting, is a strategic marketing approach that identifies best-fit accounts and treats them as a market of …
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Why Should You Write for your Personas and not your Brand
A brand image is vital for any business. It is, after all, the face of the organization for its customers and the rest of the …
Why ABM has become a critical strategy for B2B marketers
Account-based marketing is becoming a strategic approach for marketers to find, engage and nurture decision-makers at predefined accounts. Since this technique has continuously proven to …
Why Sales Enablement is key to Unlocking a Successful ABM strategy
In typical lead generation models, marketing and sales work collaboratively as a relay team. Marketing increases the number of leads being generated, nurtures them, and …
Why your Business Needs a Chatbot in 2020
The ongoing evolution in the digital landscape has completely changed the way enterprises do business today. Technologies are continuing to change the way we use …
Why your Business Needs a Chatbot in 2023?
The ongoing evolution in the digital landscape has completely changed the way enterprises do business today. Technologies are continuing to change the way we use …
International SEO: How to Rank for Multiple Geographies
Why would you want your business to remain local when you can leverage myriad opportunities by exploring international markets? In order to tap into multiple …
What is Google My Business and why your business needs it?
Google My Business is a free tool created to help businesses manage their online presence across the Google platform, including Search and Maps. Google My …
Inbound Vs Outbound marketing: Which one Really Works?
Advertising plays a significant role in our daily lives, with almost every person exposed to many advertising messages daily. These messages come in various forms, …
The Smarketers Featured Among the Top B2B Marketing Agencies!
As a B2B marketing agency, we’ve specialized in inbound marketing, account-based marketing, digital strategy, and conversion optimization services. We have excelled tremendously as a top-performing …
