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What’s in this eBook:
B2B represents any company providing services or products to another company instead of a direct customer, however the end buyer is a person. The prospect and buyer journey in B2B is different in comparison to a B2C business such as an eCommerce or retail company.
In this document we will take a deep dive into the various buyer journeys in the B2B sales cycle, the qualification process and how you can improve your sales teams efficiency.
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