We manage Google Ads, LinkedIn Ads, and paid search campaigns for B2B companies focused on pipeline ROI — not vanity metrics. Every dollar is tracked from click to closed deal.
Across Google, LinkedIn, and Meta
Average improvement for B2B clients
Average return on ad spend
B2B companies burn budget on paid search because they optimize for clicks and leads — not pipeline and revenue. Without proper attribution, you're bidding blind.
Agencies celebrate low CPCs and high CTRs. But cheap clicks from the wrong audience don't become pipeline.
You can't see which keywords, ads, and campaigns actually generate closed deals. Without this, optimization is guesswork.
Sending paid traffic to your homepage or generic pages. Every campaign needs a dedicated, conversion-optimized landing page.
Agencies applying consumer PPC tactics to B2B. Long sales cycles, multiple stakeholders, and high-value deals need different strategies.
Paid search running in isolation from your ABM and outbound programs. No audience coordination, no account targeting.
Campaigns launched and left alone. B2B paid search needs weekly optimization, bid adjustments, and creative testing.
From keyword strategy to revenue attribution - every dollar tracked from click to closed deal.
Full-funnel paid search management that tracks every dollar from click to closed deal.
Search, display, and Performance Max campaigns optimized for B2B pipeline. Keyword strategy, ad copy, and bid management.
Sponsored content, lead gen forms, and ABM campaigns targeting decision-makers by title, company, and industry.
Dedicated landing pages for every campaign. A/B tested, conversion-optimized, and aligned with ad messaging.
Full-funnel tracking from ad click to closed deal. Know which campaigns drive revenue, not just leads.
Account-based advertising targeting specific companies and decision-makers across Google, LinkedIn, and programmatic.
Weekly optimization cycles — bid adjustments, negative keywords, audience refinement, and creative testing.
Get a free PPC audit. We will identify wasted spend and show you how to connect ad clicks to revenue.
From audit to live campaigns in 2 weeks. Ongoing optimization focused on pipeline ROI, not vanity metrics.
Audit existing campaigns, research keywords, define audience targeting, and plan campaign structure.
Create campaigns, write ad copy, build landing pages, and set up tracking and attribution.
Analyze early data, optimize bids, test creative, and scale winning campaigns.
Weekly optimization, monthly reporting with pipeline metrics, and quarterly strategy reviews.
Most agencies optimize for cost-per-lead. We optimize for cost-per-opportunity. This means some campaigns with expensive leads actually deliver the best ROI because they attract decision-makers, not researchers.
Smarketers’ ABM training for Exotel, a virtual telecom operator, improved lead quality, opportunity pipeline, sales alignment, & MarTech utilization.
We've managed millions in B2B ad spend across Google, LinkedIn, and programmatic platforms.
We optimize for pipeline and revenue — not clicks, impressions, or even leads.
Every dollar tracked from click to closed deal. You know exactly what's working.
Paid search coordinated with your ABM programs for account-level targeting.
Active management with weekly optimization cycles — not set-and-forget.
We only do B2B. We understand long sales cycles, multiple stakeholders, and high-value deals.
We integrate with your CRM (HubSpot, Salesforce) to track leads from ad click through to closed deal. This gives us full-funnel attribution and true ROAS calculation.
Both serve different purposes. Google Ads captures active intent (people searching for solutions). LinkedIn Ads targets specific decision-makers regardless of search behavior. Most B2B programs need both.
Initial data within 2 weeks. Meaningful optimization by month 2. Consistent pipeline generation by month 3. B2B paid search needs 90 days to fully optimize.
Yes. Every campaign gets a dedicated, conversion-optimized landing page. We A/B test headlines, CTAs, and form length to maximize conversion rates.
Management fees typically range from 15–20% of ad spend, with a minimum monthly retainer. This covers strategy, campaign management, landing pages, and reporting.
Yes. We coordinate paid search with ABM account lists — targeting specific companies on Google and LinkedIn, retargeting engaged accounts, and aligning messaging with outbound sequences.
Through retargeting sequences, content-stage targeting, and multi-touch attribution. We nurture paid traffic through the funnel rather than expecting immediate conversion.
