ABM for CDMOs & CROs: Overcoming 18-Month Sales Cycles
A SaaS ABM playbook is useless for a CDMO. The sales cycle is 18 months, not 9. The buying committee has regulatory officers and quality …
Healthcare
Top 6 Strategies to Speed Up the Sales Cycle while Marketing Your Healthtech Product
The healthtech space has witnessed a massive boom in the past few years. In an interview conducted by consulting giant Deloitte, interviewees said, “We believe …
The Importance of User Experience in HealthTech Products
Table of Contents If the COVID-19 pandemic has taught the world anything, the most important lesson would be that the healthcare industry must ramp up …
Boost HealthTech Marketing With Automated Solutions
Traditional marketing hasn’t been able to adapt to changes quickly enough for today’s evolving healthcare landscape. Due to its reliance on conventional tools such as …
Emerging HealthTech Marketing Channels
The global virtual healthcare market revenue is predicted to reach $285.7 billion by 2027, underlining the massive growth in telehealth and telemedicine. Addressing key challenges …
HealthTech Apps and Platforms Marketing Strategies for 2023
As the healthcare industry grows, its dependence on apps and platforms increases. Today, healthcare providers use healthcare SaaS and digital technology in healthcare to provide …
B2B Marketing Strategies for the Healthcare Industry in 2023
The healthcare industry saw a massive boom in the past three years. Since the pandemic, healthcare organizations worldwide have had to expand their services almost …
Things to consider before choosing a marketing agency for healthcare industry
If you are reading this article, you probably are considering hiring a marketing agency for your healthcare company. Whether you are a clinic, hospital, diagnostic …
5 healthcare marketing trends to look out for in 2017
Marketing trends are evolving by the second. There are several changes to how patients are approaching healthcare these days. For example: Patients not only search …
Reasons Why Healthcare Marketing Needs a Content Makeover
Your healthcare marketing needs a content makeover. Here’s why: Internet data reveals something interesting about consumer behavior in connection to health and wellness. Reports say …