How to Measure ABM: KPIs and Metrics
Account-Based Marketing (ABM) is the new favourite of B2B marketers. Companies using ABM generate 200% more revenue for their marketing efforts compared to those that …
Blogs
How to Create Personalized Content at scale for ABM
My colleagues decided to send a note to each of our clients this Christmas, telling them how they contributed to our success and wishing them …
In-house Marketing team vs Inbound Marketing Agency: What Should B2B companies Choose
Organizations often fumble to answer if they need to produce a product or purchase it. Making a choice between an in-house marketing team and an …
7 Key Considerations Before Starting Account Based Marketing
As a part of our Account-Based Marketing Strategy Session for B2B technology companies, we recently had a prospective client reach out to us and ask …
An Introduction to Influencer Marketing for B2B Companies
Influencer marketing has been a successful strategy for B2C companies for a long time now. Brands across the world are leveraging brand influencers to drive …
5 Reasons Why SaaS Companies need Inbound and Account Based Marketing for Maximum Results
What is your monthly website traffic, if you are in the SaaS business? 100, 1,000, 10,000, 100,000… it will be soon you can see 10,000,000 …
How to Get the Internal Buy-in for Account-Based Marketing in Your Organization?
It is almost as good as cracking a labyrinth if you have been able to manoeuvre through multiple layers of hierarchy to bring an internal …
How Manufacturers Can Optimize Their B2B Sales Through Online Marketplaces?
Low-hanging fruits always give quick visibility and traction to gain momentum. Online marketplaces are the quick buck makers for manufacturers when it is time to …
7 Account Based Marketing Tools You Should Use in 2020 and Beyond
Increasing involvement in Account-Based Marketing (ABM) with higher adoption of ABM tactics with deeper inclusion into the marketing strategy of 2020 is on the cards …
Important Metrics to Measure the Success of Your Marketing Campaign
There is no single metric that will tell you everything about the marketing campaign. That is because as a marketer, you would want to optimize …
