We have figured out the good news about creating and distributing content in B2B marketing. Before we share the good news, we would like to …
Since Facebook and Kik have opened their platforms, inviting members to build chatbots, there has been a positive and optimistic sentiment around chatbots. Gartner has …
Artificial intelligence and its integration into marketing strategies have transformed how businesses reach and engage customers. According to Statista, AI in marketing will be valued …
You are already sitting on a heap of gold – your existing customers. Don’t wait for someone to address the opportunity that your customers already …
Answering the question ‘Who uses account-based marketing?’, Marketo quoted — “ Many companies, particularly those seeking to acquire specific high-value customers find that they are …
Needless to say, the Information Technology (IT) industry is one of the (if not the) hottest industries in the 21st Century. Gartner in its latest …
Let’s be candid about this one. You must be worried and occupied with the question — “Why should I add account-based marketing into my marketing …
If you are in the manufacturing sector and working without including digital marketing in your marketing mix, then there is a huge gap that you …
“You can’t sell anything if you can’t tell anything.” – Beth Comstock Usage rates of mobile phones for consuming content and purchasing have crossed the …
Account-Based Marketing (ABM) is a personalized approach. ABM tactics allow marketers across the sales team and marketing teams to convert the specific account into customers. …
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