How to Implement A/B Split Testing for Your B2B Brand
Introduction A/B split testing is an indispensable part of digital marketing and a necessary process that every campaign must pass through to boost effectiveness and …
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How to Leverage HubSpot for Account-Based Marketing
Account-based marketing, or ABM, has become the dominant strategy for customer marketing, retention, and expansion for B2B marketers. The 2020 State of ABM Report shows …
Go Beyond Account-Based Marketing (ABM), Think Account-Based Experience (ABX)
Over the past few years, Account-Based Marketing (ABM) has gained momentum as an invaluable method for identifying and communicating with prospective customers. But why settle …
SEO Tactics for B2B Technology Companies
Introduction Search Engine Optimization has proved to be crucial for B2B technology companies to significantly increase traffic and brand awareness. The necessity of SEO is …
Getting Started With Video Marketing For Your B2B Brand
The dynamics in the field of Content Marketing are evolving at a rapid pace. Earlier, Content Marketing referred to mostly traditional practices like article writing …
How to Humanize a B2B Brand on Social Media
The concept of humanizing a B2B brand has more often been used in the context of a B2C brand. It’s commonly believed that B2B businesses …
How to Write B2B Case Studies That Convert
The Imperative For Case Studies B2B case studies are the analogues of reviews and testimonials that affirm the desirability of your product/service. They serve as …
How AI/ML is Changing the B2B Marketing Diaspora
Introduction Everyone wants a personalized, customized experience tailored to their needs and requirements. And with their demands being met by more than one service provider, …
B2B marketing in 2023 – The Smarketers
Introduction In the light of the crisis that followed in 2020, marketers had to quickly recalibrate their plans to deal with tectonic shifts in the …
Why your B2B cold email isn’t working
Introduction Email marketing is one of the most cost-effective ways B2B Technology companies can promote their business — be it to build the brand, sell …