Proven Results
Real Results from Targeted ABM Campaigns
From Fortune 500 enterprises to high-growth mid-market companies — here’s the pipeline impact our ABM programs deliver.
We help B2B companies generate opportunities from high-value accounts using AI-enabled, omnichannel Account-Based Marketing — across digital and offline channels. From 1:1 strategic programs to 1:many at scale, every campaign is built to fill your pipeline with qualified deals.
Tell us about your target accounts. Our ABM team will reach out within 1 business day to discuss how we can help.
Traditionally, B2B companies spread resources too thin — investing across broad channels without knowing if an opportunity exists. But 80% of revenue comes from just 20% of customers.
ABM aligns your teams and resources to engage key, high-value accounts, build relationships, and nurture them towards conversion. The Smarketers ensures every component of your ABM program works in harmony — from the first touchpoint to closed-won.
Modern ABM requires precision. Our AI-enabled tool stack with 25+ integrated modules and multiple connectors drives ICP research, captures intent signals, and executes personalised outreach across digital and offline channels.
Semi-personalised campaigns for clusters of accounts grouped by industry, tech stack, or pain point. Scalable without losing relevance — the sweet spot for mid-market B2B.
1:few ABM campaigns for KeyReply yielded 100+ MQLs in 6 months, reducing CPL to $51.86 & doubling CTR to 4.43%.
Smarketers’ ABM training for Exotel, a virtual telecom operator, improved lead quality, opportunity pipeline, sales alignment, & MarTech utilization.
You can hear it from our clients that we have achieved results for or from the ones who coined the term Account-based Marketing (ABM) itself – ITSMA awarded us the Marketing Excellence Gold Award for our Innovative ABM Program.
India's first ITSMA Marketing Excellence Award-winning ABM agency — the global benchmark for ABM methodology. Recognised by ITSMA (now Momentum) in 2019.
We go beyond digital. Direct mail, executive events, strategic gifting, and field marketing — all timed to AI-driven intent signals and integrated into one attribution model.
25+ AI modules for ICP research, intent signal processing, personalised messaging, and automated outreach. AI runs the backend; your team gets qualified pipeline.
Every metric ladders to MQLs, SQLs, pipeline value, and revenue impact. We report on outcomes that matter — not impressions, clicks, or email opens.
ABM is a focused growth strategy where marketing and sales teams collaborate to target best-fit accounts and turn them into customers. Instead of casting a wide net, ABM treats high-value accounts as individual markets, delivering personalised campaigns and content to key decision-makers within those organisations. It works particularly well for B2B companies with complex sales cycles, high deal values, and multiple stakeholders.
AI transforms our ABM in three key ways. First, it processes vast amounts of intent data from Clay, 6Sense, Apollo, and other sources to identify which accounts are actively researching solutions like yours. Second, our AI agents analyse this data and generate highly personalised outreach at scale across email, LinkedIn, and WhatsApp. Third, AI-powered scoring models help prioritise accounts based on their likelihood to convert — so your team spends time on the right conversations.
1:1 ABM (Strategic) targets individual high-value accounts with fully customised campaigns. 1:few ABM (ABM Lite) groups 5–15 accounts with similar characteristics and creates semi-personalised campaigns for each cluster. 1:many ABM (Programmatic) uses technology and automation to deliver personalised experiences to hundreds of accounts simultaneously. Most effective ABM programs use a combination of all three tiers — and we design programs across all of them.
Early indicators — increased account engagement, meeting bookings, and pipeline creation — often appear within 90 days. We recommend our 90-Day ABM Pilot to prove initial traction before a full-scale rollout. True revenue impact typically aligns with your standard sales cycle length — for most B2B companies, that’s 6 to 18 months. ABM compounds over time.
Yes. We work with your existing tools and can integrate platforms like HubSpot, Salesforce, 6Sense, Apollo, Demandbase, and Clay to create seamless data flow. As a HubSpot Gold Solutions Partner, we have deep expertise in marketing automation. Our goal is to enhance your current capabilities, not replace systems that already work.
ABM is highly effective for any B2B company with complex sales cycles, high deal values, and multiple decision-makers. We have specialised ABM playbooks for IT Services, SaaS, Manufacturing, Electronics Manufacturing, FinTech, Cybersecurity, Cloud Partners, EV Ecosystem, Retail Tech, System Integrators, Pharma & Life Sciences, and Telecom.
Results depend on your industry, target account list, and sales cycle. Across our 40+ ABM implementations, outcomes include 24 opportunities from 1:1 target accounts (Thomson Reuters), expansion into 8 key strategic accounts (IBM), 80+ Sales Qualified Accounts in 9 months (Fortune 500 Tech), and 300+ sales opportunities in 4 weeks (Fortune 500 Industrial). For mid-market programs, clients typically see measurable pipeline impact within 6 months.
