Several hundred million people were plunged into chaos in March when nationwide lockdowns and remote working took over. Fast forward a few months; Google announced …
As B2B businesses adjust to COVID-19, they are acutely aware of how important an effective account-based marketing (ABM) strategy is for meeting revenue goals, sustaining …
“73% of marketing and sales leaders say webinars are one of the best ways to generate quality leads.” Over the years, B2B marketing has started …
“81% of B2B marketers say their most used form of content marketing is email newsletters.” Email marketing is crucial in the process of converting potential …
A study conducted recently indicates, “92% of respondents plan to incorporate virtual events into their event strategy after COVID-19.” The onset of the Covid-19 pandemic …
Account-based Marketing (ABM) is fast taking over the marketing world. Organizations, large or small, are gradually understanding the importance of employing more focused methods of …
The modern system of account scoring enables the sales and marketing teams to identify and target those companies (or, accounts) which are most likely to …
Intent data – two words that describe B2B marketing in 2020 and beyond. Intent data is on every marketer’s to-do list, conversations with peers/clients are …
ABM best practices promise to deliver high ROI. Every organization sees ABM through its own lens, it is important to closely monitor the process and …
The next time you hear someone say events, you will assume it to be a virtual event. Virtual events have a lot riding on them. …
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