How to do account scoring in ABM?
The modern system of account scoring enables the sales and marketing teams to identify and target those companies (or, accounts) which are most likely to …
Blogs
What is intent data and how you can leverage it for Inbound and Account-based marketing?
Intent data – two words that describe B2B marketing in 2020 and beyond. Intent data is on every marketer’s to-do list, conversations with peers/clients are …
ABM best practices for a better ROI
ABM best practices promise to deliver high ROI. Every organization sees ABM through its own lens, it is important to closely monitor the process and …
How To Get Decision Makers To Attend Your Virtual Event
The next time you hear someone say events, you will assume it to be a virtual event. Virtual events have a lot riding on them. …
The New ABM Approach – How to define an Ideal Customer Profile (ICP)?
Your target companies’ and buyer personas’ characteristics have changed. A couple of months ago, marketers had to pivot ABM marketing plans in a short period …
How does ABM apply to different industries during a pandemic?
The COVID-19 spread has proven to be the biggest threat to the global economy as it continues to disrupt markets. A few businesses emerge stronger …
How to fail fast with ABM during a pandemic – Part 2
Welcome to Part 2, if you’ve just finished the first part of this blog post! In the previous blog, we discussed the need to alter …
How to fail-fast with ABM during a pandemic – Part 1
COVID-19’s viral outbreak has caught most companies off guard and is unlikely to let up soon. Organizations around the world are beginning to change business …
The impact of COVID-19 – How marketing should play a key role in driving the organisation forward.
The impact of COVID-19 – How marketing should play a key role in driving the organisation forward. ABOUT THIS WEBINAR Since COVID-19 was declared a …
How Should Businesses Market Their Products & Services During A Pandemic?
The impact of the COVID-19 pandemic on health and humanity has changed the world as we know it. The borders are closed and social distancing …
