Your target companies’ and buyer personas’ characteristics have changed. A couple of months ago, marketers had to pivot ABM marketing plans in a short period …
The COVID-19 spread has proven to be the biggest threat to the global economy as it continues to disrupt markets. A few businesses emerge stronger …
Welcome to Part 2, if you’ve just finished the first part of this blog post! In the previous blog, we discussed the need to alter …
COVID-19’s viral outbreak has caught most companies off guard and is unlikely to let up soon. Organizations around the world are beginning to change business …
The impact of COVID-19 – How marketing should play a key role in driving the organisation forward. ABOUT THIS WEBINAR Since COVID-19 was declared a …
The impact of the COVID-19 pandemic on health and humanity has changed the world as we know it. The borders are closed and social distancing …
From Gartner to ComScore, all the past predictions about the ‘future of search’ talked about how ‘voice-first’ interactions would be the norm by the year …
ABM (Account-Based Marketing) is a strategic approach that personalizes messaging and outreach to high-value target accounts. Marketing and sales teams join forces to align their …
An account-based marketing (ABM) strategy enables marketing and sales teams to direct their efforts toward the highest-value accounts with a highly-targeted approach. Needless to say, …
Are you looking to get started with your own ABM pilot program? Despite all the impressive evidence, are you still on the fence about it? …
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