Ways to build brand resilience during COVID 19
The pandemic has thrown us all into unprecedented times. How well brands can adapt, problem-solve, and respond to unexpected challenges will determine their success during …
Blogs
10 months into working remotely at an agency, what has changed
Several hundred million people were plunged into chaos in March when nationwide lockdowns and remote working took over. Fast forward a few months; Google announced …
Setting ABM Benchmarks For Overall Business Growth
As B2B businesses adjust to COVID-19, they are acutely aware of how important an effective account-based marketing (ABM) strategy is for meeting revenue goals, sustaining …
Webinar marketing: Tips for your next webinar
“73% of marketing and sales leaders say webinars are one of the best ways to generate quality leads.” Over the years, B2B marketing has started …
Land in the inbox – Improve email deliverability
“81% of B2B marketers say their most used form of content marketing is email newsletters.” Email marketing is crucial in the process of converting potential …
Amid the chaos, field marketers are leveraging virtual events
A study conducted recently indicates, “92% of respondents plan to incorporate virtual events into their event strategy after COVID-19.” The onset of the Covid-19 pandemic …
How to get stakeholder buy-in for an ABM campaign?
Account-based Marketing (ABM) is fast taking over the marketing world. Organizations, large or small, are gradually understanding the importance of employing more focused methods of …
How to do account scoring in ABM?
The modern system of account scoring enables the sales and marketing teams to identify and target those companies (or, accounts) which are most likely to …
What is intent data and how you can leverage it for Inbound and Account-based marketing?
Intent data – two words that describe B2B marketing in 2020 and beyond. Intent data is on every marketer’s to-do list, conversations with peers/clients are …
ABM best practices for a better ROI
ABM best practices promise to deliver high ROI. Every organization sees ABM through its own lens, it is important to closely monitor the process and …
