How to Build a Multi-Touch Revenue Attribution Dashboard in HubSpot
I have yet to meet a B2B marketing leader who trusts their attribution report. The reason is usually obvious within 5 minutes of looking: the …
Mar Tech
Cleaning CRM Data: The Prerequisite for AI-Driven Marketing
Dirty CRM data was a slow-burn problem when humans were the only consumers. Sales reps noticed a weird record, paused, investigated, fixed. The damage was …
Measuring AEO: How to Track Brand Citations in LLMs
A CMO asked me last month how her AEO work was performing. I opened Google Search Console. It showed her organic traffic, which was flat. …
The Shift to Outcome-Driven Martech Bundles: Trends for 2026
The average B2B marketing team uses somewhere between 15 and 30 different tools. CRM. Marketing automation. ABM platform. Analytics. Content management. Email. Social. SEO. Intent …
The Role of First-Party Data in Martech Trends for 2026
The martech world spent the last few years talking about the death of third-party cookies. Chrome’s Privacy Sandbox timelines kept shifting. Marketers kept waiting. Some …