Reduce Customer Acquisition cost with Inbound and Account-Based Marketing
Customer acquisition is harder than you can imagine. People no longer stick to one brand, are becoming increasingly demanding, and are too impatient to be …
Blogs
Is Your Organization Really Ready for ABM Success?
Every B2B organization is jumping on the account-based marketing (ABM) bandwagon, and you fear missing out. Considering the fact that ABM makes companies 70% better …
Why should you pay attention to Search Intent Optimization?
Introduction The internet is a collection of billions and a seemingly endless number of websites which makes it a complicated place to navigate. With the …
The 10 Best ABM Tools To Fuel Your Account-Based Marketing Strategy
Account-based marketing is a rage these days. Be it the smaller organization or the industry giants, everyone is talking and trying to implement the strategy …
How to Get Sales on Board with Account-Based Marketing
Introduction Account-Based Marketing (ABM), also known as key-account targeting, is a strategic marketing approach that identifies best-fit accounts and treats them as a market of …
Why Should You Write for your Personas and not your Brand
A brand image is vital for any business. It is, after all, the face of the organization for its customers and the rest of the …
Why ABM has become a critical strategy for B2B marketers
Account-based marketing is becoming a strategic approach for marketers to find, engage and nurture decision-makers at predefined accounts. Since this technique has continuously proven to …
Why Sales Enablement is key to Unlocking a Successful ABM strategy
In typical lead generation models, marketing and sales work collaboratively as a relay team. Marketing increases the number of leads being generated, nurtures them, and …
Why your Business Needs a Chatbot in 2020
The ongoing evolution in the digital landscape has completely changed the way enterprises do business today. Technologies are continuing to change the way we use …
Why your Business Needs a Chatbot in 2023?
The ongoing evolution in the digital landscape has completely changed the way enterprises do business today. Technologies are continuing to change the way we use …
