Important KPIs Every Sales Manager Should Keep Track in 2018.
Boardroom discussions, monthly review meetings, and annual appraisals—all revolve around the use of Key Performance Indicators (KPIs) to evaluate the effectiveness of a process, person, …
Blogs
The role of Content in Account-Based Marketing
We have figured out the good news about creating and distributing content in B2B marketing. Before we share the good news, we would like to …
How Companies are Using Chatbots for Marketing: Use Cases and Inspiration
Since Facebook and Kik have opened their platforms, inviting members to build chatbots, there has been a positive and optimistic sentiment around chatbots. Gartner has …
How Artificial Intelligence Can Impact Account-based Marketing
Artificial intelligence and its integration into marketing strategies have transformed how businesses reach and engage customers. According to Statista, AI in marketing will be valued …
How to Increase Upsell and Cross-sell Revenue with Account-Based Marketing?
You are already sitting on a heap of gold – your existing customers. Don’t wait for someone to address the opportunity that your customers already …
Is Account-Based Marketing right for your B2B company? : A quick checklist
Answering the question ‘Who uses account-based marketing?’, Marketo quoted — “ Many companies, particularly those seeking to acquire specific high-value customers find that they are …
Account Based Marketing & The IT Business: A Blueprint For High Value Customer Acquisition
Needless to say, the Information Technology (IT) industry is one of the (if not the) hottest industries in the 21st Century. Gartner in its latest …
How to Introduce Account-Based Marketing Into Your B2B Inbound Efforts
Let’s be candid about this one. You must be worried and occupied with the question — “Why should I add account-based marketing into my marketing …
Manufacturing Marketing: Driving Sales with a Digital Strategy
If you are in the manufacturing sector and working without including digital marketing in your marketing mix, then there is a huge gap that you …
6 B2B marketing trends to watch for in 2018.
“You can’t sell anything if you can’t tell anything.” – Beth Comstock Usage rates of mobile phones for consuming content and purchasing have crossed the …
